Tue Mar 20, 2007 6:52AM EDT
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What makes a cell phone worthy of female attention? Style will definitely set it apart from the rest, especially now that almost every multimedia cell phone includes a digital camera, music/video player, Bluetooth, and SMS as basic features, but men are also attracted to stylish handsets. So in order to market a mobile to the ladies, companies have been compelled to include strange features like the pink schedule (menstruation and ovulation calendar) to phones like the Samsung SGH-A400.
Now Philips hopes to attract female customers with a phone that touts its "lady’s functions" which include a women’s diary and calendar, buying list, discounts manager, price table, personal card info, body weight index and basal metabolic rate measurement. What I like about the upcoming Philips 598 is not so much the feminine features included, but the simple yet sophisticated styling of the phone itself. Oftentimes, I hear professional women complaining about those cute pink phones because, really what self-respecting woman takes a pink phone into the boardroom? But I think this one will appeal to sophisticated women who ocassionally indulge in a little gadget trendsetting.
The Philips 598 will include the standard features found in most multimedia phones such as a 1.3 megapixel camera, MP3 player, 128MB of storage, and Bluetooth, so you still get some decent features. And women everywhere will be happy this model is available in other colors besides pink. What do you think makes a phone a "ladies-only" phone?
More lovely lady phones:
Special Edition Nokia 7373, Not So Special
Nokia's New L'Amour Phones
Sony Ericsson's New Metallic Mobile
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