Toshiba Throws in the Towel on OLED TVs

Mon Dec 17, 2007 4:43PM EST

See Comments (5)

CES is still a few weeks away, but it's becoming clearer that what we won't be seeing much of is OLED-based televisions: Toshiba is canceling plans to build large OLED displays, citing high costs.

Existing OLED TVs are both small and expensive, not exactly the perfect combination for the television buyer.

OLED, or organic LED, technology has been in the works for years. Because it requires no backlight, it's long been touted as an exceptionally green way to build display technology. Early problems with OLEDs rapidly dimming (much like early plasma displays) have already been solved...

But the cost concerns have not. Sony's 11-inch OLED display (pictured), which it builds a mere 2,000 of each month, costs $1,774, or about the price of a 46-inch LCD TV. Toshiba had been working on a 30-inch display, now relatively modest in size in the world of oversized television sets.

Sony and Samsung (and others) continue to press on with OLED technology, but Toshiba's abandonment of the market can't be seen as anything other than an ominous bellwether for the tech, at least for the rest of this decade. Stay tuned for our CES coverage to see if anyone else has moved along with OLED TV tech.

LINK: Citing high cost, Toshiba shelves plans for OLED televisions

SEE ALSO: Null's Tech Predictions for 2008 

Comments on Toshiba Throws in the Towel on OLED TVs

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  • 1 Posted by somebodys_here on Mon Dec 17, 2007 7:03PM EST Report Abuse

    My opinion: Eh, who really cares? In 5 years that 30" will be on store shelves for about a grand, and nobody will have noticed it when it arrived.

  • 2 Posted by ledger_dean on Tue Dec 18, 2007 9:29AM EST Report Abuse

    ridiculous statement to say the technology is too expensive. What do you think the LCD and Plasma cost when they were introduced? Power consumption alone will drive the industry toward OLED and away from Plasma and LCD

  • 3 Posted by erich_strasser on Tue Dec 18, 2007 9:43AM EST Report Abuse

    OLED comes not before 2010 in a big size. But Laser-Tv could be interesting in 2008. Look at http://www.oled-display.info

  • 4 Posted by rogueist on Tue Dec 18, 2007 1:08PM EST Report Abuse

    Wasnt Toshiba doing lawsuits against everyone else for using their LCD technology? Maybe those lawsuits have begun to bite them back... I still think OLED tech is going to rule some day soon - I have heard of a ton of promising processes that lead to cheaper production on OLEDs, and some that even make the costs 1/10th that of current LCDs...

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