Comin' at ya: 10,000 more 3-D-ready movie screens

Tue Mar 11, 2008 1:57PM EDT

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Dying to catch the latest 3-D movies in a theater near you? Well, hold onto your seat—about 10,000 more screens will be making audiences duck within the next three years.

CNN is reporting that four of the big Hollywood movie studies (including Disney, Fox, Paramount, and Universal) have struck a deal with Access Integrated Technologies, a tech firm that specializes in digital upgrades for movie theaters, that would bring 3-D capabilities to more than 10,000 U.S. movie screens by 2011.

The three-year 3-D conversion process will cost more than $700 million, CNN reports, or about $75,000 per screen. For now, only about a thousand North American movie screens can handle 3-D movies, and that's causing something of a bottleneck, according to CNN.

Take, for instance, the case of "Hannah Montana & Miley Cyrus: Best of Both Worlds Concert." Now, Hannah Montana might not be your cup of tea, but a hoard of tweens rushed movie theaters to see their heroine in 3-D, ringing up $31.3 million in ticket sales.

That may have been great for Miley Cyrus, but Bono fans were probably bummed that the recent U2 3-D concert movie had its run cut short by the blockbuster Hannah Montana flick, which was monopolizing 3-D-ready screens thanks to the crush of kids.

I can see why the big movie studios are willing to make such an investment in 3-D technology—after all, those of us with big, sweet-looking HDTVs and on-demand, downloadable movies are finding fewer and fewer reasons to go to an actual theater. And frankly, I've had it with people chattering away and checking their voice mail in the middle of a movie.

But 3-D movies, and good ones, at that—for example, James Cameron's Avatar, slated for 2009—could coax me back to a theater. Of course, you may end up paying about $3 more for the 3-D experience (or about a buck per dimension, I guess).

What about you: Would you get off the couch to see a blockbuster in 3-D? Any thoughts from those of you who've seen the latest 3-D movies? (I haven't been myself, yet—sorry, but Hannah Montana and "Beowulf" just weren't doing it for me.)

Related:
Deal could bring 3-D movies to 10,000 screens [CNN]

Comments on Comin' at ya: 10,000 more 3-D-ready movie screens

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  • 1 Posted by cdubois104 on Thu Sep 3, 2009 3:20PM EDT Report Abuse

    I would not pay to see a movie in 3D, it will be just another reason to raise the price, but I am not part of the flock to see anything kind of sheep

  • 2 Posted by gellis1981 on Thu Sep 3, 2009 4:07PM EDT Report Abuse

    I'm looking forward to it... Beowulf and Monster House were awesome in 3-D...it was just two dollars more than regular price. Try letting go of the $3 popcorn or the $4 coke if the price of admission is hurting your wallet. I even bought the new Samsung DLP TV with 3D sync feature to watch 3D movies in my own home. The best thing about the new technology has been the conversion of the old blue/red glasses to LCD glasses...no headaches or dizziness. The Future of movies and television.

  • 3 Posted by bigjunnybitch on Thu Sep 3, 2009 3:07PM EDT Report Abuse

    Yeah alot of DLP tvs are 3d ready you can buy the glasses and system upgrade for 149.99 (2pairs) its crazy awesome. I learned about it at www.digitalcommentary.com

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