Sony: Blu-Ray Prices Won't Drop Below $400

Fri Nov 2, 2007 9:53AM EDT

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Blu-ray proponent Sony had an interesting response to the latest salvo in the HD disc price war: Toshiba's $99 HD DVD player, on sale at Best Buy and Wal-Mart starting today (while supplies last, as they say). The consumer tech giant has apparently decided to hunker down, and keep its prices in the stratosphere.

In an interview on Thursday, Sony Electronics President Stan Glasgow said the company's Blu-ray player prices will fall about 20 percent come the holiday season...to a rock-bottom of about $400, compared to the $200-and-cheaper HD DVD players that have been cropping up in stores.

TVPredictions.com reports that Glasgow seemed confident that consumers will ignore the massive price differential and go the Blu-ray way. "Hopefully when all the (movie) titles reach the market this season and the beginning of 2008, (consumers) will see the (difference) in performance," Glasgow said, according to the TVPredictions story.

It sounds like Sony's strategy is to take the high road—high as in price, mind you—and cast HD DVD as the bargain-basement alternative. That's one way to go, all right, but it may well lead to Blu-ray (and Sony) losing this format war.

Meanwhile, the best bargain for Blu-ray shoppers remains, as always, a PlayStation 3. The new 40GB, $400 PS3 goes on sale today; no backward-compatibility with PS2 games, but at least you'll be able to play some next-gen games in addition to watching the lackluster Spider-Man 3 in HD.

Related:
Blu-Ray Price to Drop 20%, Sony Executive Says [Bloomberg News]
Shocker! $99 Toshiba HD DVD Players at Best Buy, Wal-Mart [Yahoo! Tech]
Sony: $399 Blu-ray Player; That's All, Folks [TVPredictions.com]

Comments on Sony: Blu-Ray Prices Won't Drop Below $400

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  • 1 Posted by gregorylopez4881 on Sun Nov 4, 2007 9:19PM EST Report Abuse

    No problem. I simply will not buy Sony's product. As a matter of f act I'll call for a boycott of ALL Sony products. This is the attitude that the major corporations take and then wonder why their sales are in the dumps. I have a right as a consumer to not buy their overpriced product. Mr. Glasgow will not have to worry about dealing with me. Besides, I'm a fan of Samsung anyway. My new 40-inch flat panel LCD by Samsung rocks. I'll be purchasing Samsung's Blue-Ray player tomorrow. Thanks, Stan, for making my decision alot easier. Happy Holidays, pal.

  • 2 Posted by rob2nelson on Mon Nov 5, 2007 8:23AM EST Report Abuse

    Typical Sony. This why they always end up losing format wars. Betamax was better quality than VHS, but more expensive. You know what? Price matters to the average consumer. Only idiots pay more for what is essentially the same thing. Also, there is no difference in quality between Blu-Ray and HD-DVD. Why? Because these are merely storage media. The quality of what finally appears on your tv has nothing to do with what media it is ultimately stored on once it comes out for consumers.

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