Women's Magazines to Provide Mobile Content

Hearst Magazines thinks women 35 years and older are missing some mobile content in our lives. The publishing company has partnered with Crisp Wireless, a mobile technology and services company, to provide tools, tips, and other content from three of its magazines on cell phones.

From Redbook and Good Housekeeping, there will be recipes with grocery lists, nutrition facts, and diet and exercise tips, according to a company press release. There's a paint calculator to determine how much paint you need for a certain-size room on the House Beautiful mobile, and an exercise calculator on Good Housekeeping's, along with a search tool to find products that have the Good Housekeeping seal of approval. Redbook and House Beautiful will also have some fiction and non-fiction stories available.

Hearst says the emphasis is on providing women with useful information needed on the go, quickly. Agreements are in place with most U.S. carriers, including Verizon, Sprint, and AT&T/Cingular.

I'll follow up with more details on how it will actually work—whether the content will automatically be a part of the carriers' data plans—and try it out to see if it is truly useful. After all, according to the target demographic, I am eminently qualified to test the service.

Do you think you'd turn to mobile magazine content to find advice and answer questions besides what's for dinner?