Best Buy Wants More Women in Stores
Fri Jul 20, 2007 1:26PM EDT
See Comments (27)
Notice soft music playing in your local Best Buy? No? Well, you may soon, along with other changes to attract and please women customers.
Reuters reports that the electronics chain has promoted Julie Gilbert, 37, to senior vice president and charged her with leading the retailer's strategy to bring in more female customers to stores and, while there, to spend. Best Buy, which competes with other mass retailers including Wal-Mart for family electronics purchases, says women control an estimated $68 billion in the U.S. electronics market.
As Wired notes, "Best Buy has been retooling stores with innovations such as softer music and non-pushy sales clerks who sometimes know what they're talking about." Gilbert will be at the helm of finding more ways to make Best Buy a women's destination for electronics shopping—and buying.
Want to help her out? Women want what everyone wants in an electronics store...
No shady pricing—just straightforward, bottom-line best deals.
No rebates. Just give us the best price you can offer.
Honest answers and informative sales people. We want well-trained support staff so we can get answers to questions. Don't just talk to us about the items being pushed that week.
That's a start. Chime in, women, and add what you want from a retail store where you are considering plunking down many hard-earned dollars on tech and electronics. Let's help Julie Gilbert do her job well.
LINK: Best Buy names exec to boost female customers [Reuters]
Top 5 Posts
More About Miscellaneous
Comments on Best Buy Wants More Women in Stores
Post a Comment
Join in the discussion. Here you'll see the comments in the order they were posted.
-
2 Posted by drodgers1234 on Fri Jul 20, 2007 2:23PM EDT Report Abuse
If they could learn not to be patronizing to females it would go a long way toward improving their bottom line. I can't count the times I have either been ignored or talked down to, all the while having money in my pocket that I'm prepared to spend on electronic items. And by the way, not only am I female, but I'm over the age of 60, which appears to be a double whammy.
-
3 Posted by deadlyrose86 on Fri Jul 20, 2007 2:46PM EDT Report Abuse
I have heard from other sources that best buy tends to hire white males, and fewer minorities and females. Is this familiar to anyone?
-
4 Posted by markosians on Fri Jul 20, 2007 3:43PM EDT Report Abuse
My wife likes going to any tech store (I love them all!) like I enjoy going to Bed Crap and Beyond... :) Nick
-
5 Posted by tresas@sbcglobal.net on Sat Jul 21, 2007 10:00AM EDT Report Abuse
Female friendly stores what a “novel” idea.It's about time businesses realize, women generally spend the big bucks. From where we live, how we furni----- , what we drive,and where we go on vacations. Now,how about providing us with salespeople who actually use the product we are interested in or at least have knowledge about it. Even better, get someone who can answer our questions, rather than just “reading the information from the display card". (“Gee, why didn’t I think of doing that?”). My last trip to Best Buy was to buy a replacement hot water dispenser. I spoke to three male employees(at the customer service desk) who had no idea what I was looking for. The employee who helped me was a stock girl. She looked it up on the computer and was able to get another employee to finalize the order. Fortunate for me, her mother had one. I will give Best Buy "kudos" for having a clean, well lit and uncluttered store at The Rim in San Antonio. I detest having to maneuver around boxes in any store.
Post a Comment
Sponsored Links
Videos
Tech Close-Ups
The Samsung Blast from T-Mobile is a good phone, relatively cheap, and easy to use. How's that possi ...
Gadgets You Might Like
Also on Yahoo! Tech
| Computers | Home Office | Wi-Fi & Networking | Phones & PDAs | Cameras & Camcorders | TV & Home Theater | Portable Audio |
|---|---|---|---|---|---|---|
1 Posted by tmmeyer on Fri Jul 20, 2007 2:00PM EDT Report Abuse
I'm tired of the sales clerks intruding on my shopping experience all the time. I know I good deal about what I'm looking for because I usually research items beforehand. I bet a male sales clerk approaches me to ask how I'm doing about five times every time I go in the store. Today, as a matter of fact, I was looking at some DVDs while standing next to a male patron. A male sales clerk asked me if I needed help but not the guy. Call it flirting but sometimes I want to be left alone. Yes, and rebates have to go. Just lower the prices, please.