Best Buy Wants More Women in Stores

Notice soft music playing in your local Best Buy? No? Well, you may soon, along with other changes to attract and please women customers.

Reuters reports that the electronics chain has promoted Julie Gilbert, 37, to senior vice president and charged her with leading the retailer's strategy to bring in more female customers to stores and, while there, to spend. Best Buy, which competes with other mass retailers including Wal-Mart for family electronics purchases, says women control an estimated $68 billion in the U.S. electronics market.

As Wired notes, "Best Buy has been retooling stores with innovations such as softer music and non-pushy sales clerks who sometimes know what they're talking about." Gilbert will be at the helm of finding more ways to make Best Buy a women's destination for electronics shopping—and buying.

Want to help her out? Women want what everyone wants in an electronics store...

No shady pricing—just straightforward, bottom-line best deals.

No rebates. Just give us the best price you can offer.

Honest answers and informative sales people. We want well-trained support staff so we can get answers to questions. Don't just talk to us about the items being pushed that week.

That's a start. Chime in, women, and add what you want from a retail store where you are considering plunking down many hard-earned dollars on tech and electronics. Let's help Julie Gilbert do her job well.

LINK: Best Buy names exec to boost female customers [Reuters]

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