Mobile Banking, Anyone?
Thu Aug 16, 2007 8:54AM EDT
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Verizon and Bank of America are offering customers access to accounts and transactions via mobile phones, but do customers really want this added layer of up-to-the minute banking?
Jupiter Research says they don't. Not yet at least, and the market research firm says banks should be focusing on defining what early adopters want from mobile banking rather than rushing out the ability to bank with a phone to skeptical consumers.
The Bank of America/Verizon service allows customers to check balances, view transactions, pay bills, and transfer money between accounts. You can also find a nearby ATM or bank branch, get directions and the hours they are open. I can see more customers using that feature before adopting mobile banking options.
Many of us who embrace online banking now didn't when it was first offered for fear of security breaches, so maybe this is no different. Yet I don't see myself banking with my phone any time soon. Do you?
LINKS: Verizon and Bank of America now offering mobile banking [gadgetell]
Mobile Banking Not a Consumer Demand [The Mobile Weblog]
Related: Online Banking Tips
Why Online Banking is So Tempting
Big Interest Rates with Online Savings Accounts
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