Wed Oct 31, 2007 12:46AM EDT
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Privacy advocates will be promoting a "Do Not Track" list to prohibit advertisers from getting their hands on our Internet movements in the same way the "Do Not Call" list has limited telemarketers from bothering us with phone calls at home.
Groups including the Center for Democracy and Technology, Consumer Action, Consumer Federation of America, and the Electronic Frontier Foundation will call for advertisers to reveal in their ads the kind of information they are trying to track.
They'll also call for a Do-Not-Track list that will allow consumers to remove their cookies from the trail of advertisers. Advertisers use web cookies to track and compile information about online consumers habits. By tracking our web whereabouts, advertisers can target ads to us based on our past online behavior. But consumer-privacy groups argue that collecting that information to target ads denies consumers the right to control our personal information.
Mashable questions the feasibility of enforcing this kind of thing. Read the full story linked to below and let us know if you are in favor of getting on a list to curtail advertisers' hot pursuit of our moves on the web.
LINKS: Privacy groups seek "do not track" Web list [Reuters]
Privacy Groups Propose Do-Not-Track List [Advertising Age]
Would You Join a "Do Not Track" List? [Mashable]
Join in the discussion. Here you'll see the comments in the order they were posted.
Yeah, you would end up giving them more information than they had in the first place! NOt a chance. I smell a scam.
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1 Posted by gecampbell on Wed Oct 31, 2007 1:37AM EDT Report Abuse
It's easy enough to join the "Do Not Call" list: just give them your phone number. How in the world would someone join the "Do Not Track" register without giving away your user ID or email address to every website on earth? It's not like there's a single signon, or a way to uniquely identify each and every person.