iTunes Wants You to Complete Your Albums

Thu Mar 29, 2007 9:01PM EDT

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Have you ever downloaded one song off iTunes, only to regret not buying the entire album months later? This happens to me more often than I'd like to admit, and boy, do I hate paying for the same song twice. iTunes just announced what they're hoping will be an incentive for customers to purchase whole albums. This is a feature they should've added a long time ago, but I guess better late than never.

If you're an iTunes subscriber, you probably got an email alert regarding a new feature called "Complete My Album" which lets you download full albums at a reduced price given you've already paid for at least one track. That means that the price of the album drops by a dollar for each song you've already purchased. The email says only certain albums are "eligible" to have a price reduction, which probably means newer albums may not be included in the offer. In addition, buyers have six months after downloading a song from an eligible album to purchase the complete album. Not bad, although, I don't think I'll be buying most of the albums suggested anytime soon.

It's not a bad deal though, especially if you've thought about completing your music library anyway. What do you make of this new feature?

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  • 1 Posted by kakong on Thu Sep 3, 2009 4:46PM EDT Report Abuse

    The Whole Reason I Love My MP3 Player is that I Can Take One or Two Songs From All My Albums and Then Download 1 or 2 Songs I Really Like Off An Album I Otherwise Have Little Interest In. Ussually I find One Song I Love that Was a Collaborative Effort with a Musical Genius I've Fallen In Love With. The One Song That Really Exemplifies this Phenomenon is a Song off a Brandy Album Called 'What About Us'. A Member of the Massive Attack Crew Remixed this Tune and I Knew I Had to Have it Immediately. Another Song I Had to Have This Past Year was a Song From Usher's Confessions Album. I Went to the Store Listened to the Entire Album and Then Went Home and Purchased the Lil Jon - Ludacris Collaboration Knowing that a Single Collaborative Effort Does Not an Album Make. And With These Types of Collaborations Only Increasing in Recent Years, It's Good to be Able to Buy that One song the Record Company Spent Extra Money on to Reach Outside an Artist Fanbase.

  • 2 Posted by upijanec on Thu Sep 3, 2009 10:28PM EDT Report Abuse

    yeah mostly people buy songs that they've heard and liked, and are not interested in buying the whole album filled with weak songs, there are few that are worth of buying tho - like jose gonzales - veneer (that's my fav)

  • 3 Posted by chynathedragon on Thu Sep 3, 2009 3:25PM EDT Report Abuse

    That's good to hear. Yeah, I'd imagine that if I downloaded a song off the album and then bought the rest of it, I'd be ticked if I had to pay for the song again. I generally don't download from iTunes anyways, though. I just rip the CDs that I've bought and put them on my mp3 player, so I already have the whole album. But I can see that this would be not only good for users that download one or two songs, then buy the entire album later, but incentives for future (perhaps) users like moi.

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