Pimp My Hearing Aid

The iPod generation has been warned numerous times about volume control, and those not heeding the warnings will eventually turn to hearing aids before they know it. Personally, I hope that day never comes, but I think people overseas are bracing themselves for the inevitable by pimping out hearing aids. As horrible as that sounds, it's true.

Earlier this month, Inventor Spot highlighted Audeo's Personal Communication Aids. These PCAs are so small, and stylish they barely look like hearing aids. Designed by Switzerland-based Phonak Group, PCAs have less audio feedback due to the microphone being separated from the speaker, and offer exceptional clarity by amplifying high-pitched sounds. They're pricey, ranging between $1,500-$3,500, but they offer people many color options, styles, and sizes. Curiously enough, all the models on the website are young and sexy. Could this be a sign of times to come?

If you prefer something a little more gaudy, check out the Widex hearing aid. Gizmodo says the gold covered device has been encrusted with 220 diamonds, and actually sells for $49,590. Definitely, not your grandma's hearing aid.

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