Wed Mar 26, 2008 4:23PM EDT
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Haggling is old retail strategy many consumers are too shy to exercise,
but The
New York Times says major retail stores like Best Buy, Circuit City, and
Home Depot are more open to price negotiations thanks to the Internet and a
sluggish economy.
Earlier this month, a survey by ChangeWave Research found that consumers aren't spending money on electronics and predict sales will drop sharply in the next 90 days slowing down business at Best Buy and Circuit City. Last year, Circuit City and CompUSA closed down many of its stores due to the increasing competition coming from online retailers, some of which provide customers with shopping comparison tools, product reviews, and RSS feeds of falling prices. No wonder big retailers struggle to stay in business.
The Times says this year stores are telling salespeople that negotiating is acceptable. Kathryn Gallagher, a spokesperson from Home Depot, says the store has adopted a more "entrepreneurial spirit" that gives sales people the power to negotiate prices in order to retain customers. So the question is, now that retailers are more open to bargaining, do you think you'll negotiate the price on your next big ticket item?
Haggling can make some people feel uncomfortable, so here a few tips to help you through the process:
You have to ask
I've worked in retail before so I know there's always room for some negotiation, but it's up to you to initiate the process. Sales people will rarely offer to drop the price unless you say something. Just a few weeks ago, I managed to negotiate the price down on an already marked down high-definition JVC GZ-HD7 camcorder based on prices I found online, and guess what? I didn't even have to ask. I simply mentioned that one of their competitors had a lower price (which they did) and the sales person said they could match the price. I actually knew the retailer could do this, but sometimes it's better to let the sales person offer the discount to eliminate some of the awkwardness that comes with haggling. It doesn't pay to be too aggressive when negotiating, but if the sales person is not willing to work with you, you should simply ask a different sales associate or talk to a manager.
Knowledge is key
Before you purchase electronics, you want to do some research. You should read unbiased reviews, compare prices, check stock, and if it's something you need right away, then find out which local store has the best price. Consumers today have many choices and tools at their disposal, but sometimes they want to be able to buy something at a store and take it home the same day. In this case, I suggest you get familiar with price matching or price guarantee policies the store may have as well as price protection policies that guarantee you a low price even after you've taken the item home.
Impulse buy
You've obviously done your research, but what about those spur of the moment purchases? When I purchased my camcorder, I wasn't really planning on buying it that day. I had done the resesearch and knew I wanted it, but the price was still a little too high for me. After months of waiting for the price to drop, it finally happened when I least expected it. Since I wasn't near a computer, I called my husband and asked him to do some price comparison online while I shopped for other things. This is how I was able to negotiate a price I thought was fair. That's one way of doing things, but if you have a mobile phone, you can also check out comparison services like Frucall and Slifter.
Walk away
Being turned down is part of negotiating, so be prepared to walk away if you're not comfortable with the final price. I know it can be hard to do when the deal is too good, but you have to be genuinely be willing to walk away, otherwise the sales person will know you're bluffing and that puts you in a bad bargaining position.
I offered a few more tips in an earlier post. Honestly, I've never had a problem negotiating prices, but what about you? Have you had any problems asking for a bigger discount? Share your stories or tips below.
Join in the discussion. Here you'll see the comments in the order they were posted.
just an observation. maybe the reason haggling is so common outside of the US is because the prices are inflated. i know that all of my locations that are in areas with many international travelers sell to them just as they are heading back home. they don't buy the accessories, just the main electronic item. the conclusion i draw is that the price is lower here so no haggling needed, expected or encouraged. also, as a sales manager for many years, i can say that haggling is not allowed at my company. price matching is allowed, but only locally advertised in-stock items are matched. there are ways for wiggle room. if a customer is purchasing all of the suggested accessories then the sales assoiate may be able to discount the price of the main item. this is because there is little to no commission paid on the electronic item itself. the commissions, at my company, are paid on the accessories.
Here's another tip that works on ALREADY DISCOUNTED open-box items at both Best Buy and Circuit City. For awhile Best Buy had stopped doing Open Box items and was offering store credit vouchers but that plan failed HORRIBLY and all your local Beast Buys should be doing open box again. Anyhow, Look at the handwritten tag with the "open box price" on it. There is always a date written by the price-changing associate, or in the case of CC, printed on this tag. If the date is more than a week old, ask the sales associate politely if there is a larger discount available now that some time has passed. 9 times out of 10 they will gladly give you at LEAST another 10 percent off. I saved over 100.00 on an ipod IN THE MIDDLE OF THE CHRISTMAS RUSH one year with this strategy. Good Luck.
I don't think anyone would ever be happy about any price- unless it were free. What people don't understand is that when you purchase something in an actual store, there are employees to be paid, rent, utilities, and so forth that have to be paid. Electronics manufacturers have different markups on items, so some things are right at "cost" and others have some wiggle room. What people don't get is that when you purchase something online, you are usually buying things that don't have to go through a "middle man" and can be sold cheaper (sometimes without a manufacturer's warranty...). At Best Buy, you have the ability to talk to a smart friend, someone who knows their product and isn't trying to sell you anything but what you need, you don't have that online. I know there is research available, but nothing beats talking to an actual person. You also have great financing, reward zone, and the service plan to boot. While I agree the economy is slipping, I certainly think people have gotten really greedy (how many people do you think come in and do all of their "research" and then buy online, thus wasting our time...?). I will tell you this, attitude is everything, if you are coming in telling me you won't buy something UNLESS I give you a deal, well, I don't buy my customers- and Sears is right down the road. (I will also mention that my store has the highest customer loyalty in our district). As for price matching, there are certainly many things that people can price match- but you have to make sure you do your part, you cannot do it over the phone, and the models have to be the exact same thing (for the same reason you can't match a BMW to the price of a Toyota just because it is a car). If you fall into the criteria- it is simple. We want you to get the best price with us, it means you will come back, but it just has to qualify.
I work for an electronics retailer. We will price match only to manufacture authorized online retailers. Online "sellers" that boast such low prices may be selling you a grey market good. These are items that have a similar model number, but are not the actual North American models. These grey market goods usually do not have a manufacture backed warranty. Also, when buying from a non authorized dealer, you are more likely to be getting a refurbished unit. A lot of these sites also have very strict or non existent return policies. So, read the fine print. You may be getting a "great deal" on line, but keep in mind that when you have questions about your "new" product, these online retailers do not have the knowledge to support the product. And don't expect the big box stores to be of much assistance. You should have bought it from us then.
been haggling since i was a young teenager, in the mall from best buy to eddie bauer and every flea market and craigslist ad in town. having the exact amount of cash in your pocket that you're willing to spend is a very strong tool and tell them that you'll go to their competitor it's a whole lot of fun and you save money you can spend on your va j j
To heck with big retailers, anyway! It used to be you could go to a store and get well-informed/trained personnel to tell you about products, and answer other questions you had, which is no longer the case in most large (or small, for that matter) retail stores. They pay poorly (barely over minimum wage), have poor benefits, and have awful customer service to boot! I would recommend purchasing any items online that you can and keep out of Walmart/Best Buy, or the like. How could you refuse lower online prices? It won't be too long before all manufacturers permit purchasing directly through them, eliminating the expensive and useless middleman! Yeah! Think about how much nicer the world will look without a Walmart/Sam's Club in every neighborhood; they will put themselves out of business, I hope!
Under no circumstances should you haggle down people services who are suffering from the same recession problems as everyone else. Just because you can't get something cheaper at a major store don't beat down your cleaning lady or the kid that mows your lawn. Maybe you can start by not spending $7 for starbucks coffee....5 x $7 = $35 times four weeks is $140!!!! a month saved.
i worked at a best buy for a while and the in house brand, dynex, is hugely inflated. the employee discount on the dynex brand was usually 50-75%. if you do not mind an offbrand, a good place to start is the house brand.
I work for the largest electronic retailer in the world and I must say that I hate hagglers sometimes, but sometimes I don't mind it. It really depends on the buyer...If someone asks me how good of a deal I can give them on a camcorder I will turn around and ask them what they are gonna do for me as a retailer. I am here to make money and they should know that. I'm not gonna hack right through my margin just to make a customer happy. If they are going to buy an extended warranty, Accessories, Etc, then there might be some room for markdown.
Here's the deal. Everything and I do mean everything is negotiable. Here are 2 examples: 1) 10 years ago my husband and I took a cruise on a major cruise line. We had a few issues with the cruise and sent a letter to the president of the line regarding our concerns and how they were handled. We received a letter back that stated that on our next cruise they would like to offer us some "special onboard courtesies". We only needed to call the customer care center after our next cruise was booked and they would take care of everything. Our vacation patterns changed and we did not cruise for several years. I kept the letter for 10 years in my jewelry box. We finally booked a cruise for our 20th anniversary. I called the cruise line about our "special onboard courtesies". They asked that I fax a copy of the letter that showed no time limit for use. I received a call 3 days later stating that they would provide both my husband and I with a $100 onboard credit to use for tours, shopping, etc. This was a total of $200. 2) 2 years ago my husband was buying me a digital SLR camera for my birthday. He took the Best Buy ad to Circuit City. They price matched the camera. Then he asked what they could do if he paid with cash instead of his debit or credit card. They took another 10% off the price. The easiest negotiation you can do is offer to pay cash for a big ticket item rather than with the credit or debit card. The credit and debit card have fees of 2-6% that the retailer must pay to the processor. So if you are buying an item that is $1000 the retailer is paying $20-60 for the credit or debit card transaction. Most times they will pass this savings along to you if you ask for it. It also gets them their money sooner as it is usually a 2 day wait for the credit/debit card money to be sent to their bank. The key to this is to be well informed of what your other purchasing options are, be polite, and if the sales person can't or won't ask to speak to a manager who may have the power to give a discount.
There was a "golden age" years back when you'd see 5 salesmen behind one counter serving lines of consumers on an ordinary weekend, not even a holiday. An additional 5 salesmen (who looked about as nerdy as those NASA engineers from the movie Apollo 13) were on the flooring walking, talking, laughing, and closing deals! One of those nerds being my dad. Today's shopping is no where near as fun as those days. It was a party everyday.
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26 Posted by kenohkei on Thu Sep 3, 2009 4:49PM EDT Report Abuse
I use Best Buy as more of an Information Gathering expidition then as an actual place of purchase... Unless it is a good price on DVD+R's or something of that sort or an EMERGENCY (like a burned out camera battery) that I need replaced RIGHT THIS SECOND! Otherwise I just go online and get it from Amazon or Tiger Direct. I paid like... $30.00 for a replacement camera battery that is selling for $4.00 on Amazon... BRAND NEW, same brand as the replacement. I would never buy anything electronic off of Ebay or other unreliable retailers but for 90% you can get it better, faster, and MUCH MUCH MUCH cheaper just by keeping a few good retail websites in your pocket.