Sony's Rolly robot may be prepping for colorful U.S. launch

Sony's Rolly music player is an flashy egg-shaped music player that twirls, spins, and flaps around to the beat of your favorite music. It was released in Japan last year, and it looks like it's slowly making its way to the U.S. According to Engadget, Sony has submitted all the paperwork of the SEP-30BT (aka Rolly) to the FCC, which means there's a good chance the dancing robot will hit the market this spring or summer.

Apparently, the music player has a 2GB storage capacity, and can play MP3's and AAC files via Bluetooth with A2DP. Ben spotted the Rolly at this year's CES show, and says the dancing queen was absolutely cute and can be programmed to learn new dancing steps. The Japanese version is available in black and white, and Sony is introducing colorful end caps that will be sold separately—and hopefully available to us by the time it hits the U.S. market. So far, some have speculated the price of the Rolly will be between $400 and $500 (a reasonable estimate according to one Sony publicist), and if that's the case, I doubt the Rolly will see much success in the U.S.

I mean, the player is cute, but I'm not sure it's $500 cute. What do you think?