Warner Home Video dropping prices on Blu-ray titles

I stopped by the local Fry's store this weekend and was greeted at the entrance by a large table full of HD-DVDs selling for $11.99. I was tempted to buy some, but decided against it since there's no point in having three different formats at home. When it comes to buying movies, I've been sticking to standard DVDs unless I love the movie or I spot a rare Blu-ray DVD sale.

A report on Video Business says that Blu-ray sale may just be around the corner as Warner Home Video plans to launch an aggressive pricing initiative for the fourth quarter. According to the report, Warner sent a newsletter to retailers detailing its plans to launch a rebate program that will go into effect in September.

This program essentially offers retailers prices as low as $11 on select Blu-ray titles, which translates into lower prices for consumers as well. Movies like "The Fugitive", "Enter the Dragon", "Clockwork Orange", "The Shining", and "The Aviator" are likely to sell for under $20 as opposed to the $30 prices we're seeing on most Blu-ray DVDs. Consumers will also find newer Blu-ray releases at a lower price, although the discounts won't be as steep.

And for those sticking to standard DVDs, keep an eye on price drops all across the board as Warner movies begin selling for $19.96, $14.96 or $12.97 SRP. Movies like "Fool's Gold" and "10,000 B.C." are among the titles to be discounted so if you're planning on beefing up your collection, I'd recommend you wait a little longer.

Retailers could get catalog titles for $11