Warner Home Video dropping prices on Blu-ray titles

Tue Jul 15, 2008 6:09AM EDT

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I stopped by the local Fry's store this weekend and was greeted at the entrance by a large table full of HD-DVDs selling for $11.99. I was tempted to buy some, but decided against it since there's no point in having three different formats at home. When it comes to buying movies, I've been sticking to standard DVDs unless I love the movie or I spot a rare Blu-ray DVD sale.

A report on Video Business says that Blu-ray sale may just be around the corner as Warner Home Video plans to launch an aggressive pricing initiative for the fourth quarter. According to the report, Warner sent a newsletter to retailers detailing its plans to launch a rebate program that will go into effect in September.

This program essentially offers retailers prices as low as $11 on select Blu-ray titles, which translates into lower prices for consumers as well. Movies like "The Fugitive", "Enter the Dragon", "Clockwork Orange", "The Shining", and "The Aviator" are likely to sell for under $20 as opposed to the $30 prices we're seeing on most Blu-ray DVDs. Consumers will also find newer Blu-ray releases at a lower price, although the discounts won't be as steep.

And for those sticking to standard DVDs, keep an eye on price drops all across the board as Warner movies begin selling for $19.96, $14.96 or $12.97 SRP. Movies like "Fool's Gold" and "10,000 B.C." are among the titles to be discounted so if you're planning on beefing up your collection, I'd recommend you wait a little longer.

Retailers could get catalog titles for $11

Comments on Warner Home Video dropping prices on Blu-ray titles

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  • 1 Posted by magpagbst on Tue Jul 15, 2008 3:49PM EDT Report Abuse

    the discounted blu-ray titles mentioned in this article don't exactly have a "wow" factor involved . . . no reason to upgrade yet . . . my 1080i upconverting dvd player gives me an awesome picture (as far as these 44 year old eyes can tell anyway!!) . . . i'll sit on the blu-ray sidelines until 90 percent of all blu-ray discs are twenty bucks or less . . . heck . . . i just bought "a night in the museum" (ben stiller) for about seven bucks the other day at best buy . . .

  • 2 Posted by karmaxavier on Wed Jul 16, 2008 5:41AM EDT Report Abuse

    I LOVE blu-ray....but there is no need to rush out and take a second mortgage out to buy them for your movie library. Now that the hd-dvd vs blu-ray war is offically over...you can take your time buying new movies.

  • 3 Posted by lonnietullock74 on Wed Jul 16, 2008 6:32PM EDT Report Abuse

    Blue-ray will not replace the dvd any time soon. Until blue-ray is $20 or less, this little rebate means nothing. Try rebates for the newer titles,until then it is just a waste.

  • 4 Posted by joocee102 on Wed Jul 16, 2008 7:34PM EDT Report Abuse

    Blue-Ray is dead people. TV-R is the best thing coming. You can watch HD movies regarless of format. And you store it in a drive no worries about, "where did I put that dang movie at." So fears of physically loosing or scratching any content on HD. Xbox 360 is now able to play netflix movies in HD over the net. You download it into your hard drive then play it.

  • 5 Posted by mendozakik on Wed Jul 16, 2008 9:25PM EDT Report Abuse

    The price drop needs to apply to the Blu-ray players. Maybe then I would consider buying one. A few bucks of a single movie means nothing.

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