Loud music makes you drink more, study says

There are many factors that fuel binge drinking, but according to a recent study, music may be one of them. Now, it probably doesn't help that bars today are crowded, hot, sell cheap drinks, and have less tables for drinkers to set their glasses on, but could loud music really be another contributing factor?

According to the Daily Mail, researchers from the University of South Brittany in France say that cranking up the volume at clubs has a stimulating effect on customers that makes them buy more alcohol and drink it faster. Their theory suggests that deafening music drowns out conversation, so people tend to drink more in these types of environments. Combine that with the arousing effect music has on the brain, which they believe speeds up drinking, and you got yourself club goers gone wild.

I guess what concerns scientists is that bars are designed to sell large quantities of alcohol as quickly as they can, so they should take some responsibility and at least disclose a few things to customers. Dr. Nicolas Gueguen, who lead the study, suggests bar owners play music at a more moderate level and make customers aware of the influence loud music has on alcohol consumption.

I doubt this will ever happen, but at least now you know better. You'll call it a night once you start feeling too tipsy, right?

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Loud music in the pub 'makes you drink more', say scientists