A new Polaroid camera is in the works
Wed Aug 13, 2008 8:26PM EDT
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It's very likely a new Polaroid camera is in the works according to Wired
who spotted a very interesting article on Amateur
Photographer asking its readers to help Polaroid design a new digital camera
with an built-in printer. Whether the new Polaroid camera will be as bulky as
the old one is unknown, but the company is seeking reader feedback on whether
this new version should include an external battery, a hotshoe for an external
flash, and a higher pixel count.
The UK magazine doesn't seem to have too many details regarding the project, but it does say the instant digicam will feature the same technology found in the recently launched Polaroid PoGo Instant Mobile Printer which uses Bluetooth and a USB connection to print photos stored in mobile devices.
Besides being able to take pictures, one of the main differences between the PoGo Instant Mobile Printer and the Polaroid PoGo ProSeries camera (as it's being called), will be the large 4 x 3 inch prints it will produce which are closer in size to the original Polaroid photos we all know and loved.
The camera is slated for release next year and strangely enough, its target market will be "professional and business users," although I doubt that will be the case once it comes out. Apparently, a lower end, more affordable ZINK-enabled camera that produces 2 x 3 inch prints is also in the works, so keep an eye on that too.
It all sounds like a great idea but it will be a tough sell in a day and age when you can instantly publish your photos online or at the local supermarket.
Polaroid introduces pocket-sized printer
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1 Posted by alpyne2 on Thu Sep 3, 2009 2:51PM EDT Report Abuse
There may always be a market for the instant gratification of instant photos - especially if you're away from your laptop. The folks who want one of these probably aren't willing to pay a lot - that will be Polaroid's biggest challenge - keeping the purchase price down. They also need to keep the cost of individual prints low (my antique, but so cool, SX-70 costs about $1.00 a shot!). Point, shoot, & share the photo with friends - there's a market for that - at least until cell phones get large full color electronic paper screens that roll out of the side. Another solution might be to configure the PoGo so you can print photos from your cell phone on the run.