Women Hindering the Smart Home?

Wed Apr 12, 2006 6:48PM EDT

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I was reading an article over on MSNBC (Smart Homes Go Mass Market) and wondered if we'll ever live in a "Smart Home." This "house of the future" could send you a text message if you left the lights on and allow you to shut if off with a push of a keyboard button—while you're sipping coffee at work. You might even set the house temperature, adjust the lighting, or even program your fridge to email you a grocery list before you get home. It may sound far-fetched, but some of this functionality could easily be built into new homes for as little as $8,000 using wireless technology.

Home builders are really interested in adding similar digital features to new homes, hoping they appeal to a new generation of tech-savvy home buyers. Cheaper technology and a competitive market are two deciding factors, but so is ease of use. Although technology has drastically improved over the years; builders are worried that "housewives aren't going to be happy if they have to reboot their houses." The wife acceptance factor (WAF) was heavily considered during a recent digital home conference where a group of mass-market home builders gathered.

According to MSNBC columnist Michael Rogers:

"Until now, smart homes have been a predominately male preoccupation, motivated by geekdom or conspicuous consumption. But if smart homes are going to catch on among soccer moms, they’ll have to be more than just intelligent: they’ll also need to make home sweet home just a little bit sweeter."

I'm a bit puzzled by this. Are they implying that women don't want to deal with everyday tech issues, but men do? I wondered how many "Soccer Moms" were actually asked for their opinion during this conference. Any built-in digital feature should be easy-to-use for both men and women alike. I can't speak for all women here, but I would love to be able to check in on my house while I'm stuck at the office. Technology isn't perfect, but it has made my life a little bit easier and certainly more enjoyable. I've been tempted to smash my computer at times, but I would rather put up with a few seconds of frustration because something isn't working rather than hand-write this article or send telegrams instead of emails. I believe women can (and will continue to) adapt to technology at the same pace as men. Sex shouldn't even be an issue here. What's your take?

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  • 1 Posted by asmall_uk on Thu Sep 3, 2009 2:58PM EDT Report Abuse

    Car ownership among women didn't happen until cars were reliably and needed little maintenance by the owner. The days when the owner would spend a weekend with his hands under the bonnet decoking the engine every fwe thousand miles are long gone. Women were not early adopters of cars not because they were technically incompetent (many had been taught car mechanics as part of their training as wartime drivers) but because they had better things to do with their time. Similarly now, even though they would be able to adapt and learn to integrate marginally compatible components, they've got better things to do. Housekeeping on a normal PC can take several hours a week - few people bother and the result is a swathe of zombie PCs. However, housekeeping a smart home is essential - do you want to come home on a winter's evening and find a DDOS attack has turned off your boiler? The time taken to achieve reliability still exceeds the perceived gain. After all, most folks can remember how much bread or OJ they have in the fridge. Also, there's no financial gain from a smart home. The electricity used leaving a light on occassionally is far exceeded by a smart home network permanently running, never mind the cost of sending a text message. Right now people have better things to do with their time than 'decoke the engine' of their smart home every few weeks; and better ways to spend $8000 than on dubiously beneficial technology.

  • 2 Posted by cosmos210705 on Thu Sep 3, 2009 3:30PM EDT Report Abuse

    My husband prefers that I take care of all technical and computer issues. He depends on me to update him on the latest techie devices and their usability/applicability to our lives. I am the one who installs, updates and troubleshoots all the electronic media in our household. Any company who thinks women aren't technically savvy or interested, or competent to read manuals and follow instructions, just doesn't know ANYTHING about women.

  • 3 Posted by pomaleedon on Thu Sep 3, 2009 8:16PM EDT Report Abuse

    This is not a statement about a woman's ability to use and understand technology; it's about marketability. The point is whether or not soccer moms, or housewives, will be interested. And why would we? If we, being just as techonologically informed as the rest of the general population, have opted to work within the home rather than the workforce, what is the appeal? When it's time to make investments in our home, installing this kind of technology wouldn't even show up on the list, unless it were a very, very, long list. And no, I wouldn't be happy if I had to reboot my house. I don't like rebooting my computer, either.

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