Wed Oct 29, 2008 2:34PM EDT
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Next-gen optical format promises to revolutionize the industry with features unavailable to previous formats... but it runs afoul of corporate infighting, high prices, and consumers uninterested in changing formats. Eventually they decide, en masse, to stick with what they already know.
Sound familiar? That's what relegated Laserdisc to an oddball obscurity back in the 1980s, and it's an uncanny description of the current situation with Blu-ray today.
ZDNet's Robin Harris is now taking the bold step of calling Blu-ray "dead" and "in a death spiral," saying that in 12 months the format "will be a videophile niche, not a mass market product." While it may be early in the game to make such a prediction, Harris has some good points in his screed. Among them: That after its gruesome, 18-month battle with HD DVD, no one has the energy to care about high-def players any more. Probably a bigger issue: That upscaled DVD players, which can be had for $50 or $60, look almost as good as content played on a Blu-ray player. Consumers just don't see the value proposition in upgrading their hardware, particularly given that players are still over $200. What's a little better picture worth? With Blu-ray pegged at a four percent market share, most people seem to be saying not that much.
I've got my own problems with Blu-ray, having been giving it a fresh shot over the last few weeks. The player I have is a real pain vs. my cheapie DVD player. Startup time is ungodly, and I'll never understand why the player can't automatically figure out to play a Blu-ray disc if there's one in the device when it starts up. Instead it goes to an aggravating "home page" after a 30-second wait, and then it's another button press and another minute-long wait before I can get to the Blu-ray disc's home screen. Fast-forward and reverse is jerky and difficult to finely control, and that's a problem because I have to use them all the time due to the player's biggest annoyance: It doesn't remember where you were in a movie if you stop in the middle. If I quit at the 1 hour mark while watching a DVD on my bargain player, it picks right back up there the next time I turn it on. I understand that different model players will have different features, but this is standard on even the cheapest DVD gear. It's unfathomable that a $300 Blu-ray player can't get the job done.
Is Blu-ray dead? When people like me who have both units sitting side by side actively prefer using DVD instead of BD whenever they can, you've definitely got some trouble ahead.
Your thoughts?
Join in the discussion. Here you'll see the comments in the order they were posted.
Chris has got this right. People need quality and a good price to change. The whole Blue Ray thing looks like a money gimmick to me that makes the industry easy money for something that isn't really needed for the majority of the people...
Man I hope not. I like having my favorite movies in a disc, rather that use hard disk space. The Xbox Live-Netflix service is perfect for streaming but the hard drive has only so much space. Just my preference I guess.
I haven't seen any compelling reason to go blu-ray yet. My favorite old movies are on plain ole DVD, and I have no intention of replacing hundreds of perfectly good discs with blu-rays, even assuming they do become available someday. Since even a lot of newer movies aren't in blu-ray format yet, I'm not holding my breath for them to release "Little Shop of Horrors" in that format.
Blu-ray really is in trouble until it gets to be the same price as a DVD and its players. Like others I got an HD upconverting DVD player and it looks great on std DVD. We had some people over the other night and had the new Stones DVD in for some background music and one of the people commented on how good that looks in HD, well, it was just a standard disk on an HD TV, but sometimes its hard to tell. They (Sony) are really going to have to make it worth it to go get new players and BD disc's, when I really dont need to.
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1 Posted by rogueist on Thu Sep 3, 2009 8:49PM EDT Report Abuse
Definitely in a death spiral. The big stores are GIVING AWAY BD discs now - buy one, get 2 free and other nonsense like that - they have zero sales for BD discs and players.