Warner Bros. launches HD DVD trade-in program

Wed Apr 22, 2009 10:53AM EDT

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So you made the wrong bet but you've figured out how to live with it. But hey, here's some good news if you were one of the millions who thought incorrectly that HD DVD was going to be the high-definition platform of choice: Now Warner Bros. is giving you the chance to trade in all those old HD DVD discs you bought for new Blu-ray versions of the same movies.

Warner's Red2Blu program is a pretty simple affair: You take the cover art (no copies!) from your HD DVD cases and mail it in to Warner. Within five weeks you get Blu-ray versions of all the artwork you sent in, new discs complete with all the trimmings.

Of course there's a tiny catch, as it costs $4.95 a movie (plus a flat charge of $6.95 shipping and handling). Not as good as free, alas, but comparable to the price of a single movie rental. You're also limited to 25 titles total per household (out of the 128 movies that Warner produced on HD DVD) and one copy max of each movie -- but hey, if you actually bought more than 25 HD DVD discs, you probably deserve what you got.

And, sorry to say, you have to upgrade to the same title: No trading in Alexander for Blazing Saddles, no matter how much you regret the purchase.

Meanwhile, if you still have an HD DVD player, Best Buy will still (probably) give you money in the form of a Best Buy gift card for it if you send it in to them. Check out what it's worth at this estimator site.

Comments on Warner Bros. launches HD DVD trade-in program

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  • 1 Posted by rogueist on Thu Sep 3, 2009 8:49PM EDT Report Abuse

    Why bother turning them in? I am still buying HD DVD discs to play. And my player still works fine. I just gave away the last of my freebie BD discs that I got. They should do a BD to HD DVD conversion instead.

  • 2 Posted by macksumum1 on Thu Sep 3, 2009 7:02PM EDT Report Abuse

    i own a blu-ray player but i do not own a hd dvd player and i want to get a hd dvd player to watch HD movies not on blu-ray.movies like willie wonka and the chocolate factory.the cheapest hd dvd player that i can find is about $180 but that is too much money for me.the best thing about hd dvd is that because it is a dead format the movies are very cheap and you can buy the dvd's for about $2 to $10 each.what is the point in trading a HD movie for the same HD movie just because it is on a different format if you are not going to see any difference and to spend money to do it?

  • 3 Posted by jmccall800 on Thu Sep 3, 2009 4:37PM EDT Report Abuse

    Checked the price of my Toshiba with all accessories and 20 hd dvds, 47 dollars. What a crock! I will gladly keep my HD dvds and as for the blu ray conversion running at around 11 dollars apiece, stick it. No rush, the Toshiba is running just fine. I could buy a blu ray/hd dvd drive for my laptop in case all fails. I bought the HD dvd movies on Amazon for cheap, and the HD DVD player was 120. What is the rush?

  • 4 Posted by macksumum1 on Thu Sep 3, 2009 7:02PM EDT Report Abuse

    why in the world do people keep saying that this is an upgrade? an upgrade is when you offer something better.saying that this is an upgrade is the same as saying that movies on blu-ray looks and plays better than movies on hd dvd.

  • 5 Posted by jeff_cj5 on Thu Sep 3, 2009 4:32PM EDT Report Abuse

    I will be keeping both my HD-A2 and the HD-A35, especially when Toshiba keeps sending me updates, and my library of HD-DVDs (around 100 and counting).

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