Study shows massive ongoing confusion over netbooks

Thu Jun 25, 2009 5:38PM EDT

See Comments (6)

In a world where the term "interwebs" is still used in a non-ironic manner, it shouldn't be surprising that there's confusion over the relatively new (and genuine) term "netbook."

Yet the amount of confusion over the term is far higher than even I would expect: So much so that a strong majority of netbook buyers are expressing disappointment over their purchase, victims of far higher expectations about what the devices can do than they can deliver.

For the uninitiated, netbooks are small and inexpensive laptop computers, often featuring stripped-down operating systems, minimal features, and rock-bottom performance. While some machines push the boundaries of what defines a netbook (including higher-power chips and features like 3G radios), they carry higher price tags too -- exactly what your average netbook buyer is trying to get away from.

The typical netbook runs about $400 these days, compared to $800 and up for a full-featured notebook. For buyers on a budget, that kind of cost savings is hard to ignore, though 59 percent of netbook purchasers were swayed primarily by portability rather than price.

NPD Group offers some sobering statistics about these netbook purchasers, with many seemingly regretting having taken this less expensive path. Most damning: 65 percent of purchasers aged 18 to 24 said they expected better performance than their netbook offered.

The report also raises some doubt over whether netbooks are being used in the way they were originally intended: Despite the fact that the majority of users claimed to be buying the machines for their portability, 60 percent of buyers said they'd never taken their netbooks out of their house. (Maybe they were too embarrassed.)

So what happens now? It's pretty clear that, as a category, netbooks aren't on the verge of immediate death -- though some are already chiseling tombstones -- but as netbooks get larger and more powerful, the question of cannibalization becomes an issue. At some point, the line between netbook and notebook is bound to get so blurry that the term loses relevance. And, really, for many of the more expensive netbooks on the market today, the only thing that makes them notably "netbookish" is a slightly smaller LCD and the fact that they don't have an optical drive.

Still, there's no stopping the netbook march as far as I can tell, at least for the foreseeable future. As it is, it's a rare day that goes by without some computer vendor announcing a new netbook hitting the market. But does that mean people really want to buy them? You tell me.

The full NPD report is available on a paid basis here.

Comments on Study shows massive ongoing confusion over netbooks

Post a Comment

Join in the discussion. Here you'll see the comments in the order they were posted.

  • 1 Posted by jewelryczar on Thu Jun 25, 2009 6:55PM EDT Report Abuse

    I've got a very high-powered desktop and while I'd like a full-on laptop, I don't really need the power: I can always go home to do the mass-computing projects. A little netbook would be pretty sweet to carry around, but I know exactly what they can (and can't) do. For the people that get it as their primary (or only!) computer, they are going to be greatly dissapointed. "Buyer beware" and all that.....

  • 2 Posted by dhoonib on Thu Jun 25, 2009 11:29PM EDT Report Abuse

    Where I work we see people come in all the time wanting to know why there netbook can't do this or won't do that. Many are returned because people are expecting a tiny notebook not a underpowered laptop. Some people even come back in and exchange there netbooks for smartphones. But really if the money is an issue for an extra hundred bucks you can buy a low end Toshiba or Dell or even a mid-range Gateway. I just think its buyer confusion that is keeping these things around, not actual interest.

  • 3 Posted by magpagbst on Fri Jun 26, 2009 1:40AM EDT Report Abuse

    "65 percent of purchasers aged 18 to 24 said they expected better performance than their netbook offered." . . . hmmmm . . . this percentage curiously correlates with the zogby poll that revealed that nearly 60 percent of the people who voted for obama thought that the current congress was controlled by the republicans . . . i wonder if THOSE people were also expecting a better performance from the chosen one . . .

  • 4 Posted by brendabussell on Sat Jun 27, 2009 12:50PM EDT Report Abuse

    I too bought a netbook, which does what I expect of it, for more or less the same reasons as number 4. I'm a freelance teacher and I actually use it in my one-to-one classes with an acceptable degree of success. What I love about my netbook is the portability - mine weighs less than a kilo. I wouldn't recommend it as a primary computer though, but I take it out and am not ashamed to be seen with it.

  • 5 Posted by djtonyb on Sat Jul 4, 2009 1:22PM EDT Report Abuse

    If you can't decipher a spec sheet, you should have a techie friend tell you if the computer you want to buy will be up to what you want to run on it. I bought mine knowing full well there would be some limitations, but have been very pleasantly suprised at how much it can do! People buying a sub-$400 netbook and expecting it to do heavy duty video editing or flawless 3d rendering of the latest games will be very disappointed, but the machines are more than adequate for the average user, especially if you upgrade to 2Gb of RAM. I have turned my desktop on twice since I got my netbook, and that was just to retrieve files to transfer over to my little gem.

More Posts: First Prev 1 2 Next Last

Post a Comment


My Tech

Please enable your browser's cookies to activate the My Tech column.

Also on Yahoo! Tech

Computers Home Office Wi-Fi & Networking Phones & PDAs Cameras & Camcorders TV & Home Theater Portable Audio
 

Question and Answer content at Yahoo! Tech is written by Yahoo! users at Yahoo! Answers. Yahoo! does not evaluate or guarantee the accuracy of any Yahoo! Answers content. For more information, read the Full Disclaimer.

Opinions expressed by the Advisors are their own and do not necessarily reflect the views of Yahoo! Inc. Yahoo! receives no compensation from any manufacturer or distributor nor does it compensate any Advisor for the coverage of any product or service in any Advisor's content.