Rumor: Apple Jumping into Tablet Market

Tue Nov 6, 2007 12:12PM EST

See Comments (11)

It's either about time or sheer folly, but rumors are percolating that the long-talked-about Apple tablet PC is on the way. The word comes from Asus, delivered to bloggers at Crave in the UK. Asus says it's "helping Apple build" the new device.

Apple's tablet ambitions are actually on record: The company filed a patent for a MacBook-like tablet way back in May 2005. It doesn't look like much from the filing illustrations, just a slate-style tablet that you draw on with a pen instead of a keyboard.

Crave is awfully confident in this rumor, saying, "you can bet your botton dollar it's being built as you read this." I'm reasonably confident Apple's working on the device as well, though for the life of me it still seems like a terrible idea: Tablet PCs, and especially slates, have not gotten far with buyers despite five-plus years of being on the market. Convertible tablets, which can be used like regular laptops with a standard keyboard or have their screens swiveled 180 degrees and used in pen mode, have had far greater acceptance. No doubt Apple will have a creative solution to allow you to use this tablet with a detachable, wireless keyboard, which will cost an extra $189, I'm sure.

So, the $64,000 question now is, can Apple succeed where so many others have failed? It's in a unique place, market-wise. I don't anticipate a lot of first-time Mac buyers will choose a tablet over a regular laptop, and I don't know that many existing Mac users will fork over the two grand or so that the tablet will cost, just so they can have another computer that they can draw on. Apple's had flops before (Apple TV, most recently), but can it do something innovative here, perhaps leveraging its iPhone mojo, to finally get people excited about tablet technology?

Stay tuned.

LINK: Apple Tablet PC is real, says Asus

Comments on Rumor: Apple Jumping into Tablet Market

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  • 1 Posted by rochpunk on Tue Nov 6, 2007 1:38PM EST Report Abuse

    Apple TV is underperforming. It's not a flop.

  • 2 Posted by rogueist on Tue Nov 6, 2007 1:42PM EST Report Abuse

    I'd buy it for $50 - thats what its worth to me. But as apple always overpices things, it will be in the $800 to $1000 range - way far too expensive for what I consider to be a toy. Give me a $500 MacBook instead. That's what I want. Cheaper prices for the current products.

  • 3 Posted by diegoduquet on Tue Nov 6, 2007 1:59PM EST Report Abuse

    If the interface works like the iPhone there will be a *lot* of people interested in buying it. It will surely have to be very innovative as a productivity tool to be worth it, given the usual price tag for Apple technology.

  • 4 Posted by michaelkreg on Tue Nov 6, 2007 3:14PM EST Report Abuse

    I love my Apple TV. I don't know why all the bad press.

  • 5 Posted by kurtis_williams09 on Tue Nov 6, 2007 5:41PM EST Report Abuse

    Anytime Apple comes out with something that doesn't out-perform something with the Windows label on it, they make a fuss because they know that Apple is far superior to most other brands. And it's also very funny how other brands (like the new iMacish Gateway) attempt to do what Apple has done. Ask someone that has bought Leopard . . . I bet they are more happy with it than a respective Windows user with Vista. That's a flop for you all: Vista.

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