Sprint ups $99 "unlimited" ante with SMS, video, GPS

Thu Feb 28, 2008 12:01PM EST

See Comments (3)

Looks like the race for the best $99 unlimited plan is heating up, with Sprint adding unlimited texting and premium services—including streaming video and GPS navigation—into the mix.

Sprint's $99 "Simply Everything" plan, set to debut Thursday the 29th, is (for now, at least) looking like the best bang for the buck among the new "unlimited" wireless bundles. AT&T, T-Mobile, and Verizon Wireless all unleashed $99/month plans last week (and on the same day, incidentally), but with slightly different offerings. AT&T and Verizon Wireless give you unlimited minutes, but texting, e-mail, and streaming video access are extra, while T-Mobile throws in unlimited text messages.

The $99/month Sprint plan includes unlimited minutes and text messages, but it also adds e-mail, push-to-talk, access to streaming video, full-track music downloads, and GPS navigation services. By way of comparison, AT&T charges $135/month for unlimited voice, texting, streaming video, and e-mail, while Verizon chatters must pay $140 a month for all-you-can-eat minutes, streaming video, music downloads, and e-mail access.

Of course, those prices are bound to change now that Sprint has thrown down the gauntlet. Indeed, AT&T, T-Mobile, and Verizon Wireless announced their unlimited plans within hours of each other last week, so I wouldn't be surprised to beef up their unlimited offerings or drop prices—rapidly—in response to Sprint. Price war, baby!

All that said, are unlimited plans like these actually worth the extra cash? It's an open question; check out Robin's recent post for more.

Related:
Sprint Offers 'Unlimited Everything' for $99 [Phone Scoop]

Comments on Sprint ups $99 "unlimited" ante with SMS, video, GPS

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  • 1 Posted by kcdavis021 on Thu Sep 3, 2009 4:48PM EDT Report Abuse

    I was actually thinking about switching to t-mobile when I saw their unlimited plan over the weekend, but decided to wait because I would have had to pay an extra $19.99 for the data plan for the side kick? I think this is going to be a good move for Sprint, now they just need to re-train their customer service reps and stop out-sourcing jobs to countries where you can't understand what the customer service rep. is saying? All companies should allow you to switch phones whenever you want and not make you keep a phone you don't like for a year and then only give you a few dollars off the purchase price. A HAPPY CUSTOMER IS A LOYAL CUSTOMER???????

  • 2 Posted by airwave537 on Mon Mar 3, 2008 10:29AM EST Report Abuse

    Except that they won't let you add more than one line to the plan. I waited for 25 minutes at a Sprint store to switch my wife and I over to this plan and were told we would each have to purchase a plan. Needless to say I was ticked off and will be switching to T-mobile once my contract is up.

  • 3 Posted by ti009 on Thu Sep 3, 2009 10:08PM EDT Report Abuse

    Sprint GPS? so a standalone GPS device works without any subscriptions. What the heck are we paying for on the sprint phone to use the GPS?

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