Apple's "Brick": A new MacBook manufacturing process?

Mon Oct 6, 2008 11:45AM EDT

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A leading Mac blog had gone out on a limb, claiming that the "Brick" isn't a Mac tablet or a wireless USB hub, but rather a "revolutionary" process that would see MacBooks carved out of a solid block of aluminum.

According to 9 to 5 Mac and its "adamant" source, the new manufacturing process would use "3D laser and water-jet cutting" to literally carve MacBook shells out of a brick of "high-quality, aircraft-grade aluminum," making for smooth, seamless shells, completely devoid of screws and "weak spots" from bending.

Anticipating our raised eyebrows, the 9 to 5 bloggers ask that we "bear with" them for "a few weeks," adding "we are putting a lot of the line here for this mother of all rumors … wish us luck."

The new rumor—which stirred up quite a ruckus over the weekend—flies in the face of earlier speculation that the "Brick" (if there even is a Brick) is a new product like a Mac tablet, a wireless PDA-type device that docks to a workstation, a revamped Apple TV, or even a wireless USB hub.

Then again, Steve Jobs has always been obsessed with design—consider the most recent aluminum iMac models, or the elegant (if ultimately doomed) Cube.

And then there were those cryptic comments from Apple execs about a "product transition" that would "deliver state-of-the-art new products that our competitors just aren't going to be able to match." Maddeningly vague, to be sure, but potentially in the ballpark.

In any case, 9 to 5 Mac insists that long-standing rumors of new MacBooks announcements on October 14 are "still on target"—and indeed, I've heard that date so often now that I've gone ahead and marked it on my calendar. Stay tuned.

Related:
The 'Brick' is... [9 to 5 Mac]

Comments on "Iron Man" Blu-ray slams Paramount's BD-Live servers

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  • 1 Posted by acemtrx@sbcglobal.net on Fri Oct 3, 2008 11:45AM EDT Report Abuse

    I got mine last night, last one at wal-mart (luckily i work there in photo and know the electronics people) and went home, threw it in the PS3, and it downloaded the thing in like 2 minutes. Watched the movie with no problems.

  • 4 Posted by paul_soares on Fri Oct 3, 2008 3:23PM EDT Report Abuse

    How presumptuous of Paramount to assume I even care about BD-live content enough to have it forced down my throat. Oh wait, it's Hollywood...presumption is par for the course. Hopefully, this will be a lesson to all studios to make extra "live" content an OPTION.

  • 5 Posted by elandyllnospam on Fri Oct 3, 2008 9:24PM EDT Report Abuse

    Just to clarify things, there are plenty of BD Live (profile 2.0) discs out there that do not do this check upon loading. It's a Paramount thing apparently (some people met the same problem with The Blu Ray edition of Transformers). What they should do is do the Doownload only if someone clicks on the BD Live/ Interactive bonuses option on the menu imo.

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