Nielsen: 5.7 percent of U.S. households not ready for DTV

Fri Jan 23, 2009 9:42AM EST

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About 6.5 million homes would see static on their TVs if the analog shutoff date was today, according to Nielsen—a figure that's actually down from 7.8 million homes last month. Meanwhile, the Senate is reportedly close to a deal that would delay the DTV transition until June.

Check out our guide to the DTV transition—including details on what you need to be ready—right here.

The DTV readiness survey from The Nielsen Company reports that as of now, the Hartford-New Haven, Connecticut area is the most prepared for the February 17 analog TV shutoff (well, that's the date for now, anyway), with only 1.76 percent of homes without a TV capable of receiving digital TV transmissions. Among other markets with 97 percent or better DTV readiness: Atlanta, Philly, Boston, New York, and West Palm Beach, Florida.

So, which markets are the least ready for DTV? At the bottom of the list is Albuquerque-Santa Fe, New Mexico, with 12.24 percent of homes unprepared for the switch. Also near the bottom: Dallas-Ft. Worth (10.21 percent unprepared), Houston (9.95 percent), Tulsa (9.53 percent), and Portland, Oregon (9.08 percent).

A few other notes: You know that video of the bumbling senior citizen trying to hook up her DTV converter box? Well, it might be good for a cheap laugh, but the truth is that 96 percent of households with viewers over 55 are ready for the switch. Indeed, turns out the young'uns are far more clueless, with 8.8 percent of those 35-and-younger households—more than double the number of seniors—unprepared for the transition.

The bottom line, though, is that 94.3 percent of U.S. households are, as of today, ready for the DTV switch. Just a thought.

Meanwhile ... a Senate bill that would push back the DTV transition from Feb. 17 to June 12 appears to be gaining traction.

The AP reports that Sen. Jay Rockefeller, D-W.V., says he's reached an agreement with Republicans, who argue that moving the deadline would just add to the confusion and that some local TV stations have already started taking down their analog equipment.

The compromise: TV stations would be allowed to make the switch to digital earlier than June 12, if they so choose.

Rockefeller's bill could go before the Senate next week; if passed, it would then face a vote in the House. Meanwhile, a similar DTV delay bill in the House (proposed by California Rep. Henry Waxman) looks to be on the back burner for now.

Related:
6.5 Million U.S. Homes Unready For Digital TV Transition [Nielsen Wire]
Senate nears deal to delay digital TV transition [AP]
DTV transition guide [Yahoo! Tech]

Comments on Nielsen: 5.7 percent of U.S. households not ready for DTV

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  • 1 Posted by highvoltage23 on Thu Sep 3, 2009 4:19PM EDT Report Abuse

    I am amazed that there are that many people that use antennas still to view TV signals. I figured that everyone used DirecTV or Cable.

  • 2 Posted by magpagbst on Thu Sep 3, 2009 7:03PM EDT Report Abuse

    yep . . . it's these same "young'uns" that voted for obama . . .

  • 3 Posted by crapdirector on Thu Sep 3, 2009 3:30PM EDT Report Abuse

    I'm ready, and I don't even live in the US. However, as I live near the US-Can border I got myself prepared and am ready for when those border stations go digital. Unfortunately, things are much slower up here. Analog shut-off isn't until Aug 2011, and no one is in a rush to try and get there ahead of time. I do love the OTA digital TV though! Also, if 95% of households are ready, why push back the date? You want to delay things by a few months to get what, 97, 98%? You won't get everyone no matter how hard you try, so just pull the bandaid off, quick and dirty, and then you'll hit the 100% a lot faster!

  • 4 Posted by zeltar01 on Thu Sep 3, 2009 11:00PM EDT Report Abuse

    The poor, that tend to live in more rural areas, aren't going to receive a digital signal anyway. Just like cell phones when they went digital, a fuzzy static like signal doesn't work with digital. Once the stream of zeroes and ones are broken, the picture and sound are gone! With analog, that weak signal is still enough to watch a program.

  • 5 Posted by drogersci on Thu Sep 3, 2009 3:48PM EDT Report Abuse

    Response to magpagbst - Have you lost your mind? Obama has only been President for 4 days...How is it his fault that "young'uns" are unprepared for the switch? Get real! Fedupinpa!

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