25 years later, the revolutionary Mac still makes waves

Fri Jan 23, 2009 12:31PM EST

See Comments (32)

Looking back, the first beige, boxy Macintosh—complete with its cute little "mouse" and friendly graphic interface—seems so simple, so obvious, and somehow inevitable. But believe me, back on January 24, 1984—the day the Mac first went on sale—Apple's game-changing system was anything but a sure thing.

First, a flashback to the early 80s. After years of success with the wildly popular Apple II (my parents bought one back in 1978 or so), Apple had hit a rough patch. The infamous, glitch-ridden Apple III came out in 1980 and bombed almost instantly, followed by another lead balloon, the Lisa—armed with the first commercially available graphical user interface and mouse, but saddled with an eye-popping, $9,995 price tag. Meanwhile, the IBM PC and its various clones were gobbling up Apple's PC market share.

Still, Apple was onto something with this graphical interface and mouse thing. Steve Jobs knew it, and he threw his weight behind the Macintosh team, which famously went into isolation on the Apple campus, running up a pirate flag (literally) and working long, nightmarish hours on a more elegant, friendlier, and cheaper version of the Lisa. Jobs was the head pirate—by turns cheerleader, slave driver, fearless leader and ruthless dictator. (I bet that was fun.)

Of course, Jobs is nothing if not a master showman, and he proved it with the now-iconic, Ridley Scott-directed "1984" Super Bowl ad (check out Caroline McCarthy's thorough CNET feature on the spot), broadcast once (and once only) on January 22, 1984. Two days later, the 128K (as in kilobytes, not megabytes) Mac went on sale—for $2,495, cheaper than the Lisa, but still a princely sum back then.

The Macintosh hit the tech world like an earthquake, all right; as this early review from the Los Angeles Times (via Boing Boing Gadgets) notes, the first Mac "started a fever in Silicon Valley that's hard not to catch … [it] is as innovative today as the Apple II was in 1977."

But the $2,495 price tag—a whopping $6,400 in 2008 dollars—was a tough pill to swallow, and as the Times reviewer pointed out, the Mac's lack of MS-DOS compatibility was a risky move. Sales were strong, but not staggeringly so, and then, of course … Windows came along.

The Mac certainly had its ups and downs in the intervening 25 years—way down by 1997, when Wired published its "101 Ways to Save Apple" story (and yes, Apple's future was very much in doubt back then), to way up in 2002, when the first iMac with a flat-panel display (the one that "looks like a desk lamp," as CNET News put it at the time) made the cover of Time magazine.

But looking back, there's no question that the Macintosh changed computing as we know it. Indeed, every time you look at a computer screen, touch a mouse—or fire up Windows Vista, for that matter—you're seeing (and feeling) its influence.

OK, so who wants to reminisce about their first Mac? Post your (brief) stories below.

Also, check out these cool Mac anniversary links from around the Web:

The history of the Mac Boot Beep [Boing Boing Gadgets]
1984 review of the original Mac: "A fever in Silicon Valley that’s hard not to catch." [Boing Boing Gadgets]
Photos: Mac through the years [CNET News.com]
Mac founding-fathers appear at Welcome to Macintosh screening [The Unofficial Apple Weblog]
Remembering the '1984' Super Bowl Mac ad [CNET News.com]
Twitterers remember their first Mac [The Unofficial Apple Weblog]
The Vintage Museum (A fascinating gallery of Mac systems from the original through the PowerPC series)

Comments on 25 years later, the revolutionary Mac still makes waves

Post a Comment

Join in the discussion. Here you'll see the comments in the order they were posted.

  • 26 Posted by not_rushing on Wed May 6, 2009 1:14PM EDT Report Abuse

    Just caught this thread. You guys forgot one part of the Apple line, the IIGS. It was awesome, and the computer to beat with incredible graphics and sound for the time. $2,000.00, stand-alone 3 1/2 & 5 1/4 disk drives, no hard drive (but got one from Quality Computers). Apple pushed it hard, and there was a lot of support both by the company and a legion of enthusiastic users, until Apple pulled the plug in favor of concentrating on the Mac. I never looked at another Apple again.

  • 27 Posted by scottadges on Wed Jul 29, 2009 2:41PM EDT Report Abuse

    and 25 years of "Apple vs. Microsoft" isn't going anywhere soon (as evidenced by these comments!) :-)

  • 28 Posted by tallwalk on Sun Oct 25, 2009 7:29AM EDT Report Abuse

    this is a time wasting article and anyone who falls into the BIG trap of posting anything against of in favor of Apple or for Microsoft is wasting their own time also....like me....no new news and nothing added to our intelligence...

  • 29 Posted by charladan on Thu Sep 3, 2009 3:21PM EDT Report Abuse

    My first computer was an early 80s Mac, spent a bunch of money but it was cheaper than having a Windows tech rep live with me, and I still use them exclusively today. I run windows on my MacBook today and it runs better on the MacBook than on a PC. There is NOTHING that can be done on a PC that cannot be done on a Mac. Even if you have to fire up Windows to do it one the Mac!

  • 30 Posted by tallwalk on Sun Oct 25, 2009 7:30AM EDT Report Abuse

    this is a time wasting article and anyone who falls into the BIG trap of posting anything against of in favor of Apple or for Microsoft is wasting their own time also....like me....no new news and nothing added to our intelligence...

  • 31 Posted by fergs_91 on Thu Sep 3, 2009 3:59PM EDT Report Abuse

    Dark Castle!! I remember that. Drink the elixer!! I had just turned 11 and my stepdad came home with the one in the picture. Good times on the kitchen table. Nobody had home offices or computer rooms back then.

  • 32 Posted by klyton on Thu Sep 3, 2009 4:52PM EDT Report Abuse

    I bought that little new Mac in 1984. I was living in Los Angeles and I was 27 years old. It was the most expensive thing I had ever purchased at the time. Still on Macintosh over 20 years later.

More Posts: First Prev 1 2 3 Next Last

Post a Comment


My Tech

Please enable your browser's cookies to activate the My Tech column.

Also on Yahoo! Tech

Computers Home Office Wi-Fi & Networking Phones & PDAs Cameras & Camcorders TV & Home Theater Portable Audio
 

Question and Answer content at Yahoo! Tech is written by Yahoo! users at Yahoo! Answers. Yahoo! does not evaluate or guarantee the accuracy of any Yahoo! Answers content. For more information, read the Full Disclaimer.

Opinions expressed by the Advisors are their own and do not necessarily reflect the views of Yahoo! Inc. Yahoo! receives no compensation from any manufacturer or distributor nor does it compensate any Advisor for the coverage of any product or service in any Advisor's content.