25 years later, the revolutionary Mac still makes waves

Fri Jan 23, 2009 12:31PM EST

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Looking back, the first beige, boxy Macintosh—complete with its cute little "mouse" and friendly graphic interface—seems so simple, so obvious, and somehow inevitable. But believe me, back on January 24, 1984—the day the Mac first went on sale—Apple's game-changing system was anything but a sure thing.

First, a flashback to the early 80s. After years of success with the wildly popular Apple II (my parents bought one back in 1978 or so), Apple had hit a rough patch. The infamous, glitch-ridden Apple III came out in 1980 and bombed almost instantly, followed by another lead balloon, the Lisa—armed with the first commercially available graphical user interface and mouse, but saddled with an eye-popping, $9,995 price tag. Meanwhile, the IBM PC and its various clones were gobbling up Apple's PC market share.

Still, Apple was onto something with this graphical interface and mouse thing. Steve Jobs knew it, and he threw his weight behind the Macintosh team, which famously went into isolation on the Apple campus, running up a pirate flag (literally) and working long, nightmarish hours on a more elegant, friendlier, and cheaper version of the Lisa. Jobs was the head pirate—by turns cheerleader, slave driver, fearless leader and ruthless dictator. (I bet that was fun.)

Of course, Jobs is nothing if not a master showman, and he proved it with the now-iconic, Ridley Scott-directed "1984" Super Bowl ad (check out Caroline McCarthy's thorough CNET feature on the spot), broadcast once (and once only) on January 22, 1984. Two days later, the 128K (as in kilobytes, not megabytes) Mac went on sale—for $2,495, cheaper than the Lisa, but still a princely sum back then.

The Macintosh hit the tech world like an earthquake, all right; as this early review from the Los Angeles Times (via Boing Boing Gadgets) notes, the first Mac "started a fever in Silicon Valley that's hard not to catch … [it] is as innovative today as the Apple II was in 1977."

But the $2,495 price tag—a whopping $6,400 in 2008 dollars—was a tough pill to swallow, and as the Times reviewer pointed out, the Mac's lack of MS-DOS compatibility was a risky move. Sales were strong, but not staggeringly so, and then, of course … Windows came along.

The Mac certainly had its ups and downs in the intervening 25 years—way down by 1997, when Wired published its "101 Ways to Save Apple" story (and yes, Apple's future was very much in doubt back then), to way up in 2002, when the first iMac with a flat-panel display (the one that "looks like a desk lamp," as CNET News put it at the time) made the cover of Time magazine.

But looking back, there's no question that the Macintosh changed computing as we know it. Indeed, every time you look at a computer screen, touch a mouse—or fire up Windows Vista, for that matter—you're seeing (and feeling) its influence.

OK, so who wants to reminisce about their first Mac? Post your (brief) stories below.

Also, check out these cool Mac anniversary links from around the Web:

The history of the Mac Boot Beep [Boing Boing Gadgets]
1984 review of the original Mac: "A fever in Silicon Valley that’s hard not to catch." [Boing Boing Gadgets]
Photos: Mac through the years [CNET News.com]
Mac founding-fathers appear at Welcome to Macintosh screening [The Unofficial Apple Weblog]
Remembering the '1984' Super Bowl Mac ad [CNET News.com]
Twitterers remember their first Mac [The Unofficial Apple Weblog]
The Vintage Museum (A fascinating gallery of Mac systems from the original through the PowerPC series)

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  • 6 Posted by jlong046 on Thu Sep 3, 2009 4:36PM EDT Report Abuse

    I was working for Ashton-Tate which had dBase III+. It was the leading data base application software for the PC at the time. We came out with dBase Mac in the late '80's with some fanfare. People wanted to see the major PC software manufactuers enter the Mac arena. There were a lot of "anomilies" with the original product which made it an uphill battle from the beginning. I also seem to remember that Microsoft was the biggest Mac application software manufacturer at the time with Word.

  • 7 Posted by amaurer42 on Thu Sep 3, 2009 2:52PM EDT Report Abuse

    Our first computer was a Mac II Si, way back in the late 80's. I've been using Macs ever since. I now have a MacBook and I love it. Wouldn't have anything else. Happy Birthday, Apple!

  • 8 Posted by fredphillips2002 on Thu Sep 3, 2009 4:03PM EDT Report Abuse

    The tables have turned, Daddoe. Corporate CIOs know they'd have no job to do if the company went Mac - Macs don't break down - so they make us use those clunky Windows machines. I get real work done at home on my Mac. I've had Macs since the first one in 1984. Donated my first one to a museum.

  • 9 Posted by dwana442 on Thu Sep 3, 2009 3:50PM EDT Report Abuse

    It is true Xerox did invent the look and feel. But they were unable to come up with a system to sell for a reasonable price and dropped the product. Apple was able to take the idea and make a product, the first one to use a graphic interface. The use of 3.5 inch disks, USB and Bluetooth were standardized on Macs long before Microsoft made them commonplace. Apple does. Microsoft follows. It’s always been that way. Wait, Microsoft did jump on board with HD-DVD, that worked out well.

  • 10 Posted by bella77427 on Thu Sep 3, 2009 3:04PM EDT Report Abuse

    Why have we got to be doing the Apple vs Microsoft thing? They both serve their purpose. Use the one that suits your needs best. I use em both.

  • 11 Posted by bdjohn06 on Thu Sep 3, 2009 3:04PM EDT Report Abuse

    Apple bought some of the rights to the Xerox system. Microsoft literally stole a Mac prototype and copied the GUI to make windows.

  • 12 Posted by cool.chien on Thu Sep 3, 2009 3:29PM EDT Report Abuse

    I bought three Macs in 1984. Don't recall all I did with them. I believe there were applications such as Visicalc (?), MacWrite and MacDraw. Not too much later, I ran a photography business, an importing business (tripod heads and studio flash units from Switzerland) and by 1987 created a trendy and popular magazine (Metro Chicago) on a Mac using Quark 1.1 which came on a couple (or was it on one) floppy disks. (Took me about an hour to learn it.) I sent a copy iof the magazine to Quark. They used it on the cover of one of their brochures (without ever telling me). Today, I work from home with three tower Macs (G3 - G5) and an Intel iMac on a network. It seems to me that Macs possess a soul (singular: one soul common to all Macs) or is it just that Mac Users have MORE soul than others! Godspeed, Steve Jobs (and thank you; and you, too, Mr. Wozniak)!

  • 13 Posted by patch8795@sbcglobal.net on Thu Sep 3, 2009 8:01PM EDT Report Abuse

    Thats only because there are more suppliers for PC's. Macs are the best out there for graphics design. Windows are just all-around systems, okay at everything.

  • 14 Posted by patch8795@sbcglobal.net on Thu Sep 3, 2009 8:01PM EDT Report Abuse

    Thats only because there are more suppliers for PC's. Macs are the best out there for graphics design. Windows are just all-around systems, okay at everything.

  • 15 Posted by japou on Thu Sep 3, 2009 4:28PM EDT Report Abuse

    Does everyone knows that Microsoft DOES NOT build any computers, it is just a software company. Apple do both and their machine CANNOT be upgraded, must buy a new machine of you need more power, not like the PC. Apple was almost bankrupt a few years ago, remember? And all your techies here should know why !!

  • 16 Posted by jamesrlevy on Thu Sep 3, 2009 4:28PM EDT Report Abuse

    I still have fond memories of my Mac Plus, brand new in 1986. Still have it and am fond of it.... It got me through college and grad school well.

  • 18 Posted by somebodys_here on Thu Sep 3, 2009 9:32PM EDT Report Abuse

    Eh... I'm not partial to any one system. I prefer Windows and Linux to Macs (I build - cheaper, upgradable hardware).

  • 19 Posted by mag711 on Thu Sep 3, 2009 7:03PM EDT Report Abuse

    I have an imac, macbook, ipod and ipod shuffle. I love all that is Apple. I would have an iphone, but I like my Blackberry too much! In response to "japou" I've never had to upgrade my mac, maybe they are not able to be upgraded, but you don't have too mess with mac's as frequent as pc's!

  • 20 Posted by smithkj@ymail.com on Thu Sep 3, 2009 9:28PM EDT Report Abuse

    I loved my first Mac Classic and I love my Mac mini. Best thing since chocolate!

  • 21 Posted by hrothgar68 on Thu Sep 3, 2009 4:21PM EDT Report Abuse

    I bought my first imac three years ago, and there's still no need to upgrade it today. With less ram and a smaller processor than my work pc's, it's still amazingly faster and more reliable. Some day, not soon, i'll replace it with a new desktop computer (a mac!) and this one will become the most awesome jukebox ever. Get rid of it, Never! I can't say the same about any pc i've ever had or even used.

  • 22 Posted by sirjester099 on Thu Sep 3, 2009 9:24PM EDT Report Abuse

    Google ibook, or imac, macbook problems and see how many hits you come up with on Mac hardware failures over the years, how many Q&A forums there are with people trying to get information on the class action lawsuits against Apple on the thousands of ibooks that burned up, failed otherwise and Apple didnt want to fix them.. Google all that and come back and tell us again how great Apple is

  • 23 Posted by kirk0037 on Thu Sep 3, 2009 4:51PM EDT Report Abuse

    I had one exactly like it TOO check out http://kirk0037.synthasite.com nice computers

  • 24 Posted by ultrastellar@ymail.com on Thu Sep 3, 2009 10:27PM EDT Report Abuse

    I would have to say pc is better than mac in my eyes. Macs r not as customizable as pc and the only reason macs cant get viruses is cuz no one wrote one for it. Macs are suppose to be easier to use than pc(to me macs or crazyly confusing but i could problably learn to use it) but pc is for the more professional people. and yes vista Isn't so good but they r now making windows 7. plus macs are very expensive even the games for it. But f u dont know hardly anything about computers then just buy a mac. but if u know alot about comps and good with them just buy a pc. but u make ur choices. I just recommend Microsoft

  • 25 Posted by corruptional on Thu Sep 3, 2009 3:29PM EDT Report Abuse

    I have worked on both platforms and continue to do so. I would MUCH rather work on, upgrade, or play with a Mac any day! I call PCs "P-sieze" for a reason. My next new computer will definately be a Mac!

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