Netflix's looming nemesis: The buck-a-night DVD kiosk?

Fri Apr 24, 2009 10:22AM EDT

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Even as he announced another quarter of soaring revenues for the booming movies-by-mail company, CEO Reed Hastings warned that Netflix might be facing a new—and formidable—competitor by the end of the year: A growing army of rental kiosks that offer the latest DVDs for $1 a night.

MarketWatch reports that Hastings and Netflix aren't "overly concerned" about Redbox, which boasts more than 12,000 kiosks nationwide in such retail locations as McDonald's, Wal-Mart, and Walgreens, because the Redbox kiosks (each capable of holding about 700 discs) only offer new releases, as opposed to Netflix's vast catalog of older titles.

That said, Hastings predicts that Redbox—and not, say, Blockbuster or Hulu—will be Netflix's "main competitor" by the end of 2009, according to Marketwatch.

Interesting—and I have to admit, I'd never even heard of Redbox until I starting reading about how Netflix is ... well, maybe not afraid of it, exactly, but clearly keeping a watchful eye.

I checked out Redbox's Web site and it all looks pretty simple—you just go up to a Redbox kiosk (I only found a handful of locations in New York City), pick a movie (you can also reserve one online), swipe your credit card, and take your rental DVD home.

You're charged a buck for each night you keep your movie, and you can return the disc to any RedBox location when you're done. There are no late fees per se, but after 25 days Redbox will simply charge your credit card $25 plus tax. [Note: Just to clarify, that's not $25 in addition to the standard $1/day fee, but rather $25 total for the 25 days—at which point, the disc is essentially yours.]

So, I'm curious: How many of you have rented movies from RedBox before? How was your experience? Would you consider dropping your Netflix subscription in favor of Redbox—or have you already? Should Netflix be worried? Let us know what you think.

Related:
Netflix CEO: Kiosks will be main competition [MarketWatch]

 

 

 

 

Comments on Netflix's looming nemesis: The buck-a-night DVD kiosk?

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  • 2906 Posted by rgapen3 on Mon May 4, 2009 11:44PM EDT Report Abuse

    we dropped our netflix account to save money and have been using the redbox in the walmart down our street for about 6 months now so i say netflix should worry when they charge you 6 bucks a month for a two disc rental a month price i can go to red box anytime i want for only a buck a movie makes more sense to me in a shady economy

  • 2907 Posted by blake.propst on Tue May 5, 2009 12:49AM EDT Report Abuse

    The Redbox movie rental kiosk are great! I live just a few blocks from a location in a Wal-Mart market. On a whim I can run down and grab what I need to make dinner and pick up a video at the same time. Very very convenient, and cheap!

  • 2908 Posted by sanatori2050 on Tue May 5, 2009 1:01AM EDT Report Abuse

    I use it for new releases for sure, especially if the one's at Netflix are delayed. I usually don't watch/rent more than 4 or 5 movies in any given month, so Redbox is a great alternative to a Netflix subscription. However, if you're into slightly older stuff that isn't cutting edge new release, you're absolutely better going with Netflix in general. If you're casual movie watcher like I am, Redbox is more than enough.

  • 2909 Posted by ujjd88 on Tue May 5, 2009 1:23AM EDT Report Abuse

    Rented a few at the start of a 1600 mile driving journey and returned them at my destination. Great concept!

  • 2910 Posted by ujjd88 on Tue May 5, 2009 1:23AM EDT Report Abuse

    Rented a few at the start of a 1600 mile driving journey and returned them at my destination. Great concept!

  • 2911 Posted by michelefeher on Tue May 5, 2009 2:28AM EDT Report Abuse

    The ease of the mail will keep Netflix on top for busy people. The local Safeway has the redbox but several times I could not get the movie I was interested in. I do not want to have to take the movie back the next day. Netflix rules! I also love the online movie selection that comes with Netflix.

  • 2912 Posted by vegetassaiyan on Tue May 5, 2009 2:29AM EDT Report Abuse

    I rent from both. I like the Redbox concept and all, but Netflix has a much larger selection to choose from.

  • 2913 Posted by kycop_10 on Tue May 5, 2009 2:30AM EDT Report Abuse

    I work late shift patrolling I go to the redbox at midnight and get the new releases its awesome. I havent been into my local movie gallery forever. I 'm not much on paying 6.00 to rent a movie to forget to take it back and re-rent itself. As far as netflix, I use it on my xbox 360 and watch movies that way. I just wish you could stream instantly new releases at midnight of the release date and eliminate ordering them and waiting to get them.. That is what will ultimatly hurt netflix, Stream new release videos on release date and you have a gauranteed spot that will stay. There will be hardly any rental stores left if red box keeps putting out kiosk, heck im working on getting a kiosk and putting them near redbox ones for game rentals...

  • 2914 Posted by smll_fry_2005 on Tue May 5, 2009 2:31AM EDT Report Abuse

    redbox rocks for college students... we in Oklahoma do appreciate it because you can get a movie anytime of the day and then you have until that time tomorrow to get it back. and in the college realm, you usually get a movie because you have exactly enough time to watch it NOW, in between classes or at 3am, and don't want or need to keep it around the dorm for a week, just to get the $4 worth. we'd probably lose it in that time anyway. so redbox just works....

  • 2915 Posted by sjeannem22000 on Tue May 5, 2009 3:05AM EDT Report Abuse

    Redbox gives me a free movie every Monday and I basically rent another movie from them over the weekend. I am always flexible about what I want to watch because it is frequently not there if I have a specific movie in mind. We did drop our Netflix subscription due to the Redbox being 5 minutes away by walking and so far, we love it. I haven't had any problems and since I really only see new releases anyway, it doesn't bother me about their limited selection of older movies.

  • 2916 Posted by a.rowan999 on Tue May 5, 2009 3:45AM EDT Report Abuse

    I have a problem remembering to return library books... Redbox would make me poor if I picked up a movie from it. With netflix - they dont care how long you keep the movie, and they Never charge an extra fee

  • 2917 Posted by dillonalaska on Tue May 5, 2009 6:16AM EDT Report Abuse

    Pain in the ASS! When I have rented from REDBOX I've had to wait in line to get a disc and then the same to return a disc. Quite a bottleneck of people wanting to access the kiosk at the same time. I tried doing the online rental to secure a particular disc hoping to streamline my time at the kiosk but still got snagged behind somebody who was going through the entire menu. Major pain in the ASS! Not worth the frustration I've ensued. Will stick with Netflix for the convenience of not having to leave home and being able to watch many movies instantly on my computer while waiting for a disc to arrive in the mail.

  • 2918 Posted by dillonalaska on Tue May 5, 2009 6:16AM EDT Report Abuse

    Pain in the ASS! When I have rented from REDBOX I've had to wait in line to get a disc and then the same to return a disc. Quite a bottleneck of people wanting to access the kiosk at the same time. I tried doing the online rental to secure a particular disc hoping to streamline my time at the kiosk but still got snagged behind somebody who was going through the entire menu. Major pain in the ASS! Not worth the frustration I've ensued. Will stick with Netflix for the convenience of not having to leave home and being able to watch many movies instantly on my computer while waiting for a disc to arrive in the mail.

  • 2919 Posted by musicalmocha on Tue May 5, 2009 6:46AM EDT Report Abuse

    Netflix should watch out. Not only is Redbox $1 per night, they currently run free movie Mondays where they send you a text message with a free promo code. Also, the owners of Redbox are getting smart and putting new and older releases in their machines. I know the primary location I rent from now has two Redbox machines. I will never mail away for a DVD again!

  • 2920 Posted by tenusneone on Tue May 5, 2009 7:33AM EDT Report Abuse

    Redbox is awesome...the fact that you can reserve movies online is an extremely convenient option. It's very user friendly and I'd never consider another rental option as we have 5 Redboxes within 5 miles in Washgington DC metro area. When reserving early, I've never had a problem with out of stock releases. I've stopped using Netflix altogether.

  • 2921 Posted by nikkiwat35 on Tue May 5, 2009 8:08AM EDT Report Abuse

    I have seen the redbox rental in walmart I never tried it because, I love my netflix and the package that I have only cost $16 per mont and I can have 3 DVD's out at a time so that is less than a dollar a day. You can go on netflix website and reserve your copy of new releases so they don't have anything to worry about. Nicole.

  • 2922 Posted by mikehll on Tue May 5, 2009 8:24AM EDT Report Abuse

    Redbox is definitely something that will cut into Netflix's share of the market. I personally am one that DID cancel my netflix membership. I got tired of the "Long wait" on new movies from Netflix and having to order ones I had already watched to fill my quota and wait gap. We have several Kiosks around where I live and usually the day of release or at most the day after, I am able to get the new movies. As far as selection, they have the new releases every week, I love it..It is fast, cheap and easily accessible.

  • 2923 Posted by jetss1969 on Tue May 5, 2009 8:24AM EDT Report Abuse

    I love RedBox! Free movies texted to your phone every Monday. Forget blockbuster $5 and change to rent a movie. Redbox is the best thing to happen for movie lovers. If you are late only a $1 per day late fee. In all my supermarkets in NY.

  • 2924 Posted by sarah_vazquez on Tue May 5, 2009 8:30AM EDT Report Abuse

    I love RedBox, its convient locations and ease of use makes it hard not to like it. However, I recently started seeing Blockbusters (here in Orlando) advertising the same $1/day deal, which makes for some tough competition for RedBox seeing how BB has more of a selection than RB.

  • 2925 Posted by jent20 on Tue May 5, 2009 8:30AM EDT Report Abuse

    Redbox is convinenRedbox is convenience on its own way and the perks I say if there is a new release which I was to see I don’t have to wait forever for the movie to arrive and it’s only 1 dollar a night. The reason why I still keep Netflex subscription is because the older show and some of the foreign movies that you can’t normally get from Redbox. Also, the capability to stream video anywhere is definitely a keeper in my book. What got me to come back to Nexflex is the capability to watch streaming video from a blu-ray player and that’s the reason why I will definitely keep my subscription with Netflex. ce

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