Study: Top 10% of Twitter users do 90% of the tweeting

Tue Jun 2, 2009 11:00AM EDT

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So, signed up for Twitter, posted your first tweet, but never bothered to tweet again? You're not alone, according to a recent survey, which found that a "small contingent" of chatty Twitterers account for the vast majority of Twitter updates.

The recent Harvard Business study took a random sample of about 300,000 Twitter users and monitored their activity in May, then compared the results with findings for other big social networks. (Still not hip to Twitter? Click here for the scoop.)

Among the findings: Turns out that 55 percent of Twitters are women, compared to 45 percent men. However, it also happens that men have 15 percent more followers than women, and that both men and women are more likely to follow men rather than women. That's a "stunning" development for the Harvard Business researchers, who found that most other social networks are far more centered on content created by women.

Also interesting: The fact that the "typical" Twitter user tweets "very rarely," with the median number of "lifetime tweets" for a given Twitter user is … well,  just one, while about half of all Twitters update their feeds barely once every 74 days, according to the study.

Meanwhile, the top 10 percent of Twitter busybodies are creating 90 percent of the content on Twitter, the survey found; compare that to the findings for other social networks, where the top 10 percent of users account for just 30 percent of the activity.

OK, so what's the deal? One possibility, according to the researchers: Twitter is less like a "two-way, peer-to-peer" social network (such as Facebook) and more like a "one-to-many publishing service" (such as Wikipedia).

So, let's do our own quick Twitter survey: How often do you tweet (if you're on Twitter)? Every day, more than once a day? Rarely? Never?

Want to follow me on Twitter? Click here!

Related:
New Twitter Research: Men Follow Men and Nobody Tweets [Conversation Starter]

Comments on Study: Top 10% of Twitter users do 90% of the tweeting

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  • 6 Posted by lubbcraig on Tue Jun 2, 2009 6:43PM EDT Report Abuse

    sometimes none, most of the time i'd say 5-10 tiems a day. There's a study floating around that correlates aptitude with using twittter. Basically the study said, dumb people don't like twitter, and smart people think it's handy/fun/useful

  • 7 Posted by goddly2000 on Tue Jun 2, 2009 9:13PM EDT Report Abuse

    I signed up for twitter and can't delete all of the terrible friends they gave me, and it only let me tweet so many characters so I quit forever. Twitter is terrible.

  • 9 Posted by nighteye19 on Tue Jun 2, 2009 9:22PM EDT Report Abuse

    @lubbcraig - And I'm sure that study was conducted by yourself. Twitter is a dumb concept, get over it.

  • 12 Posted by zelda2536 on Tue Jun 2, 2009 9:42PM EDT Report Abuse

    @Everybody You're all lame. If I don't tweet at least 5 times within an hour, or receive somewhere between 15-20, something is wrong. Having a limited inbox on my phone makes twitter a little annoying, but that's all.

  • 13 Posted by paulafarris2009 on Tue Jun 2, 2009 10:23PM EDT Report Abuse

    Twitter is awesome! I post about 10 times a day--sometimes more. Wonder if I'm in the 10%? :-)

  • 15 Posted by magpagbst on Wed Jun 3, 2009 1:30AM EDT Report Abuse

    regarding twitter . . . what social purpose does twittering: "i just ordered i double quarter with cheese and no pickle" serve?? . . . anybody? . . .

  • 16 Posted by fulltext72 on Wed Jun 3, 2009 1:36AM EDT Report Abuse

    I've had it for 6 months and never twitted. I also only follow less than 10 people. I don't see what the big deal is, except for the publishing one-to-many model, but RSS is a better format for that. What happened here is the bloggers got hold of it early and blew it up. It has absolutely no use to me.

  • 17 Posted by xfix9 on Wed Jun 3, 2009 2:40AM EDT Report Abuse

    I would say twice a day depends if I am busy at the office or not

  • 18 Posted by mackenai.t21@btinternet.com on Wed Jun 3, 2009 6:04AM EDT Report Abuse

    It takes a little while, but when you've gathered up enough like minded contacts you start to get useful news, tips and contacts. You need to plug away for a few months though.

  • 19 Posted by createyourday on Wed Jun 3, 2009 12:21PM EDT Report Abuse

    for our business Contact Talk radio .. we do it frequently for me personally ..hardly ever

  • 20 Posted by taiga6785 on Wed Jun 3, 2009 1:26PM EDT Report Abuse

    I don't tweet that much, but enjoy getting updates through Twitterfox!

  • 21 Posted by scribler on Wed Jun 3, 2009 4:34PM EDT Report Abuse

    I twitter more than once a day. On average, probably 4 or 5 times a day. More on some days.

  • 22 Posted by thatgaljill on Fri Jun 12, 2009 12:49PM EDT Report Abuse

    Several times a week...and I admit to the killing two birds with one stone strategy where I have my tweets update my Facebook status.

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