Nielsen: Teens spend barely a third as much time online as adults

Mon Jun 29, 2009 3:28PM EDT

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Worried that the youth of America is wasting away in front of a computer screen? Well, consider this: according to a new survey, U.S. adults actually spend way more time surfing than teenagers do.

In a report titled "How Teens Use Media," Nielsen found that the average teen (ages 12-17, for the purposes of the survey) spends about 11 hours, 32 minutes a month online, versus about 29 hours for the average American, or a whopping 42 hours, 35 minutes for adults aged 35-44.

Now, I'd imagine we could chalk up much of the difference to the fact that many working adults have a broadband-connected PC sitting on their desk, whereas teens are often busy going to school, hitting the mall, going to band practice, or tapping out texts. Lots of texts. (More on that in a second.)

But even as time spent online tapers off as the average American gets older, folks aged 65 and older are still surfing an average of 28 hours, 34 minutes each month, nearly triple the amount of time spent by teens, according to Nielsen.

Teens are also watching less online video than most adults, Nielsen claims, with kids aged 12-17 streaming a little more than three hours of online video a month. Compare that to about five-and-a-half hours a month for young adults between 18 and 24, or four hours, 44 minutes for grown-ups aged 25-34.

Then again, maybe part of the reason teens spend so little time online (well, on average, anyway) is that they're so mobile—and by mobile, I mean cell phones. The Nielsen survey found that 77 percent of teens have their own cell phone, and that they're sending and/or receiving an impressive 96 SMS messages a day, or nearly 2,900 a month—a figure that's nearly double the average from early 2008. Amazing.

Meanwhile, the average numbers of call that teens make or receive each month has actually dipped to 191, compared to 286 in mid-2007, Nielsen says.

A few other interesting teen statistics from the Nielsen report: They're watching an average of three hours, 20 minutes of TV a day, they get a 25-minute daily dose of console gaming, and (in a bit of good news for print publishers) one in four reads the newspaper.

So, teens: About how long do you spend online each day? Use your phone more than your PC? Ever have to remind your parents to shut down the browser and, like, go outside or something?

Related:
Teens More “Normal” Than You Think Regarding Media Usage [Nielsen Wire]



Comments on Nielsen: Teens spend barely a third as much time online as adults

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  • 6 Posted by janettwokay on Tue Jun 30, 2009 1:03PM EDT Report Abuse

    Nielsen is out of touch with reality. I hope no one paid for their survey's results. Laughable.

  • 7 Posted by rtrapasso on Wed Jul 1, 2009 9:05AM EDT Report Abuse

    I can actually buy this. When I was in high school, I rarely got online. School time, homework, football, other sports, girls, parties with friends, driving around when you got your first car... For many (IMO, the majority), this holds true. And it's a good thing! The bad thing is the increase as age increases. And I'm guilty of this, too.

  • 8 Posted by meganwashere8 on Thu Jul 2, 2009 9:06PM EDT Report Abuse

    I'm 13... I surpass 11 hours in a day... but then again I'm a computer nerd. No, I'm not (always) just 'chatting' or whatever. I'm a forum nerd on a few book-based fandoms, and I know a healthy amount of internet coding, and I'm trying to teach myself a couple of programming languages as well. So I guess I don't count.

  • 9 Posted by gaog_2012 on Tue Jul 7, 2009 12:34AM EDT Report Abuse

    now that it's summer, yeah i go way over 11 hours a month, but even during the school year, 23 minutes a day seems a bit low...and i dont facebook or anything :)

  • 10 Posted by aarontrue77 on Thu Jul 9, 2009 12:00AM EDT Report Abuse

    i have recently been online way more then that but you have to remember that adults are at work and are consently on the internet sending emails or whatever while we are at school or studying or doing homework..... so yeah i believe that

  • 11 Posted by saad_5990 on Thu Jul 9, 2009 8:35PM EDT Report Abuse

    yup i'm 18 but when ever i thing life with out laptop sucks.but i spent my all time in browsing youtube,facebook or some time in amazon.

  • 12 Posted by xblack_valentine on Sun Jul 12, 2009 10:45AM EDT Report Abuse

    I could easily rack up 11 hours in a few days, and so could most of my friends. Why spend money on texts when e-mail is free and quicker.

  • 13 Posted by jdoll082 on Mon Jul 13, 2009 8:31PM EDT Report Abuse

    yeah im 17 and since i was 12 i've had dsl in my room and so i spend prob about 11 hours in 2 days. now that i work i spend all day online. so probably do about ohh 13 hours of online activity a day (from home and work combined) i dont text as much as i used to either...used to do couple 1000 a month now only about 20 or so.

  • 14 Posted by ty31093 on Sun Aug 23, 2009 9:59PM EDT Report Abuse

    I wonder what teenagers this study used... as I usually spend at least 2 to 4 hours a day online (out of school and in school), which totals to anywhere from 60 to 120 hours a month. and when I play consoles, I play for more than 25 minutes, as I usually play for about an hour, and watch TV much less frequently (usually an hour or less a day)

  • 15 Posted by gabe_r94@rocketmail.com on Mon Aug 24, 2009 3:02AM EDT Report Abuse

    I'm 15 and the moment you said 11 hours a week, I was like Uh-huh, Yeah Right. That's probably, 2 days. LOL. So yeah, Maybe 30 hours a week? more? Something like that.

  • 16 Posted by qunhong1010@yahoo.cn on Mon Sep 7, 2009 1:43AM EDT Report Abuse

    Why cheap wow gold spend so much wow gold time yourself grinding for wow gold to play your character when you can skip the grinding part entirely

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