Report: Apple floating $30/month iTunes subscription plan to TV networks

Mon Nov 2, 2009 5:28PM EST

See Comments (9)

So, how does the idea of $30 a month for all-you-can-eat TV episodes from iTunes strike you?

Well, it's sounding pretty good to Apple, apparently, and according to the AllThingsDigital and its "multiple" anonymous sources, Apple execs are actively shopping the idea around to the big broadcast and TV networks, hoping to drum up some interest.

Apple is looking to launch the subscription service—which, I'm assuming, would offer a buffet of TV episodes from participating networks for a flat $30-a-month subscription fee—"early" next year, AllThingsDigital reports. (No comment from Apple, naturally.)

No one's signed on the dotted line yet, writes AllThingsDigital's Peter Kafka, who adds that network bigwigs are "intrigued" but "wary" of the proposal: intrigued because it could mean "new revenue streams" (translation: more money), and wary of antagonizing the powerful cable and satellite operators that an iTunes subscription plan could potentially circumvent.

And of course, there's also the issue of whether couch potatoes like me will take to coughing up $30 for an iTunes TV subscription (which, as the Journal notes, wouldn't necessarily be tied to Apple TV or the iPhone) in the first place.

Paying $30 a month for unlimited TV shows from iTunes might be attractive if it meant ditching a monthly $80 cable bill in the process, but only if all the big broadcast and cable TV networks were on board—and that would be be no small feat, given how hard it was to get all the major networks to sign on for à la carte iTunes downloads. Also: would subscription TV shows be available immediately after broadcast, or would we have to wait until the next day (or later)?

For now, of course, you can get on-demand (and ad-supported) TV shows on the likes of Hulu for the low price of nothing, but from what we've been hearing, that may not last for much longer.

So, what do you think: If Apple were to offer a $30/month subscription plan for TV shows on iTunes, would you bite—and if so, under what conditions?

Related:
Apple’s iTunes Pitch: TV for $30 a Month [AllThingsDigital]

Comments on Report: Apple floating $30/month iTunes subscription plan to TV networks

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  • 1 Posted by alct_pa on Mon Nov 2, 2009 7:38PM EST Report Abuse

    Unlikley,...I can DVR any show I want. I am not going to ditch Cable or the like. Sports and News content is too important. TV show subscription is no killer app for the Apple TV or iTunes. I am still waiting for access to Movies upon release to DVD for the ATV and growing old waiting. Al M. Albany, NY

  • 2 Posted by magpagbst on Mon Nov 2, 2009 7:44PM EST Report Abuse

    no way . . . i frankly don't watch enough tv outside of news and sports to justify it . . . i wouldn't be able to cancel my direct tv because i'd loses all my sports/news channels . . . i don't need on demand reruns of "cheers" . . . ten bucks a month . . . maybe . . .

  • 3 Posted by xnauticalstar on Mon Nov 2, 2009 8:12PM EST Report Abuse

    I would only if every channel would be available to me (or at least the normal ones) (pay extra for Showtime) or maybe they could do something where you pick what channels you want to build up your bill. I do think the price might be a problem for some people but if it could replace cable tv i think they might go for it.

  • 4 Posted by jkellynewyork on Mon Nov 2, 2009 11:40PM EST Report Abuse

    nah - I'll stock with my basic cable (htpc HD PVR in living room with xbox extender to bedroom) with netflix (streaming in living room with windows 7 media center and streaming on xbox - and all premium content through dvd by mail) - i dont think anything can touch this solution on value

  • 5 Posted by rockfordgrandma on Tue Nov 3, 2009 12:03AM EST Report Abuse

    i would never pay that. What apple needs to do is offer a subscription service like microsoft does for the Zune..why ppl pay the money they do for an Ipod is beyond me without a marketplace. Apple is going overboard with this ine..besides who would watch tv on a 3 inch screen anyway.

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