Sony CEO: Blu-ray/HD DVD War a "Stalemate"

Fri Nov 9, 2007 1:46PM EST

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Blu-ray proponents had declared victory in the format war back in January, but here's Sony CEO and Blu-ray-backer Sir Howard Stringer, declaring that the battle has reached a "stalemate."

The AP (via Yahoo! News) reports that Stringer, speaking here in New York on Thursday, told an audience at the 92nd Street Y that the war between HD DVD and Blu-ray has been "a difficult fight"; he also reportedly "played down" the format war, and seemed more optimistic about prospects for the struggling PlayStation 3.

Interesting...as Engadget points out, Sir Howard's words represent quite a reversal from January, when the Blu-ray camp jumped the gun and declared victory in the fight. But a lot has happened since then: prices for HD DVD players have been steadily dropping, Paramount and DreamWorks abruptly dropped support for Blu-ray back in August, and a $99 HD DVD player shook the market and sold more than 90,000 units in one weekend. Meanwhile, Sony's been trying to keep the high ground, with company execs recently declaring that Sony Blu-ray players probably wouldn't drop below $399 (perhaps so they won't cannibalize PlayStation 3 sales, or so the theory goes). Well, that's one strategy, but something tells me that consumers will pick $99 over $399 any day of the week.

Related:
Sony CEO sees 'stalemate' in disc fight [AP, via Yahoo! News]

Comments on Sony CEO: Blu-ray/HD DVD War a "Stalemate"

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  • 1 Posted by adstekservices on Fri Nov 9, 2007 2:05PM EST Report Abuse

    Obviously, the HD format wars are not over. Has anyone mentioned Pioneer's Ultra-Violet Laser format that has a touted capability of 500 gigabytes? Maybe we should take a good look at the low-end HD Red Laser format soon to be in the marketplace. It's getting all to comfusing for me. I think I'll stick to my plain old DVDs for now. Buying new media everytime there is an incremental upgrade is really cost prohibitive.

  • 2 Posted by kola10002000 on Fri Nov 9, 2007 2:44PM EST Report Abuse

    The cost of the disk for either one will keep most of us from switching over.

  • 3 Posted by bullygrrl2000 on Fri Nov 9, 2007 5:33PM EST Report Abuse

    It is unfortunate but it seems cheap prices often attract consumers rather than quality product. BD on a 1080p screen is an outstanding technology, There is no better picture available. HDDvd is okay, but visibly inferior. I will continue to tout BD to my friends in the market to upgrade, but the "walmarters" of the world always have their influence. Fortunately with the PS3 price drop, maybe some people will get into the BD format. We have really enjoyed the convenience of gaming and superb movie playback in the all in 1 system. Too bad XBox doesn't offer the same level of functionality for its supporters!

  • 4 Posted by gregorylopez4881 on Sat Nov 10, 2007 12:27AM EST Report Abuse

    Totally agree with kola. The price of the disks alone will keep me and my freinds from ugrading anytime soon. My progressive DVD player on my HD LCD is good enough. Let the battle continue!

  • 5 Posted by m_cottor on Sat Nov 10, 2007 2:43AM EST Report Abuse

    Any format that requires a connection to the internet to play a legally purchased movie is doomed. Especially if such a disc cannot be viewed for a week or whenever new decription is available.

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