Mac Users More Likely to Buy Music Online
Thu Dec 20, 2007 9:39AM EST
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What's yet another difference between Mac heads and PC users? They're more likely—much more likely, actually—to pay for music downloads, according to a new study.
A survey from market research firm NPD (by way of All Things Digital) found that a full 50 percent of Mac users bought music online in the third quarter of 2007, versus just 16 percent of PC users. The report goes on to note that 34 percent of Mac users uploaded music to their MP3 players, compared to only 16 percent of PC users, and while 56 percent of Mac users listened to tunes on their systems, only 31 percent of PC users did so. The differences narrow significantly when it comes to traditional CD purchases: 32 percent of Mac users and 28 percent of PC users bought at least one disc in the third quarter. (Frankly, I'm surprised the CD-buying numbers are that high—I can't remember the last time I walked into a Virgin Megastore and spent $15 on a physical CD.)
So what to make of the music download numbers? Are Mac heads just more musically inclined? Are they savvier when it comes to digital downloads? NPD analyist Russ Crupnick thinks the numbers point to an ongoing "cultural divide" between Mac and PC users, while All Things Digital writer John Paczkowski points out that Mac users are also more likely to have the easy-to-use iTunes installed (although there is, of course, a Windows version of iTunes available). Personally, I know plenty of iPod-loving PC users who buy their share of digital music; then again, I don't have a phone bank at my disposal.
OK, PC users, speak up: Why aren't you buying more digital music? Or did the researchers at NPD just fail to call you? Give us the scoop.
Related:
Hello, I'm a Mac. And I'm a Cheapskate. [All Things Digital]
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2 Posted by miller6994 on Thu Dec 20, 2007 12:17PM EST Report Abuse
If you can afford a MAC,you can afford the cost of the music. Simple Duh.
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3 Posted by remyapachie on Thu Dec 20, 2007 1:38PM EST Report Abuse
This is a the best of music video site ican feel that you can try first.
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4 Posted by lewinjon on Thu Dec 20, 2007 6:14PM EST Report Abuse
I'd speculate that there is a higher percentage of PC users that use their computers solely for business purposes and not personal use. Also more children use PC's and they are less likely to purchase music (actually it's rather difficult for them to do so) so they Peer to Peer for bootleg copies.
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5 Posted by leato2006 on Fri Dec 21, 2007 5:29PM EST Report Abuse
lime wire
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1 Posted by jaspersara369 on Thu Dec 20, 2007 11:41AM EST Report Abuse
Most of the Mac users I know just love to sit on their high horses and put the PC down, and preach to PC users how we should switch. They view Microsoft as Satan, and blindly trust & follow Apple! PC users, myself for example are more aware that both Microsoft & Apple are large corporations, and cannot be trusted! Apple however is trying harder and harder to control how the public buys Music, Movies, Media in general, in the same way they have always controlled & limited how much Mac users can do to their own machines!