Motorola announces the $1,999 Aura high-end mobile phone

Wed Oct 22, 2008 5:07PM EDT

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Motorola, still searching for its next RAZR-sized hit, announces the Aura, a new luxury mobile phone geared specifically for those with high-end tastes and even higher-end salaries.

Set for a December 4 release, the Aura, which carries a hefty $1,999, resurrects the sexy swivel design from Motorola's classic v70 and v80 handsets and combines it with a Rolex-like manufacturing process.

So, what exactly does two grand get you? A 16 million color, fully-circular LCD display (first ever in a cell phone, according to Motorola), a 62 Carat lens crafted out of sapphire for scratch resistance, a stainless steel exterior with etched designs that takes two weeks to fabricate, a Swiss-manufactured bearing for the swivel, 700+ individual components, PVD coating (similar to high-end watches), and an all aluminum keypad. 

As for the tech specs, its not bad, but not anything special, either: Quad-band GSM/EDGE (No 3G), 2-megapixel camera, MPEG-4 video playback, MP3 and WMA decoding, Stereo Bluetooth, 2GB of internal storage, and an 810mAh battery.

There's no doubt about it: The Aura looks slick, sexy, and expensive, but the short tech features combined with the high price makes this a fit for only those waiting for their private jets to be refueled.

Aura by Motorola

 

 

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  • 326 Posted by kylandash on Thu Sep 3, 2009 4:55PM EDT Report Abuse

    Its only ugly because you cant afford it

  • 327 Posted by choina33 on Thu Sep 3, 2009 3:23PM EDT Report Abuse

    this is a p.o.s motorola makes the worst phones out there and this thing has no features at all.... putting a few expensive materials into the phone will not change the fact that its horrible... i guarantee that this thing will not sell more then 200 units... and whoever buys it is gonna be stupid... i actually heard from someone that motorolas phones are made to only 80% quality... and one of the workers there might loose his jobs because he wanted them to improve the phones to 98% quality... and his request was denied...so yea motorolas suck... dont ever get one

  • 328 Posted by jjr60616 on Thu Sep 3, 2009 4:36PM EDT Report Abuse

    Sigh...as usual Motorola completely misses the boat. We're at the complete tail end of the consumer spending spree and with the new depression and all are about to enter a new era of fiscal conservatism and only *now* does Motorola want to sell a $2,000 cellphone. They are unbelievably bad at their core business, which I find really, really sad.

  • 329 Posted by soxsuckgocubs on Thu Sep 3, 2009 9:34PM EDT Report Abuse

    you would think a phone that coast 2000 would have a better camara than 2mp atlest 8mp lol

  • 330 Posted by soxsuckgocubs on Thu Sep 3, 2009 9:34PM EDT Report Abuse

    you would think a phone that coast 2000 would have a better camara than 2mp atlest 8mp lol

  • 332 Posted by glazen@rocketmail.com on Thu Sep 3, 2009 4:10PM EDT Report Abuse

    I think it's very fine looking. I like that they've applied high construction and material standards, but I wouldn't buy it primarilly because there's no 3g and no qwerty keyboard.

  • 333 Posted by chancellor319 on Thu Sep 3, 2009 3:21PM EDT Report Abuse

    That's bull----- . The phone is ugly, lacks features and is highly inflated. What do I care about sapphires and PVD coating. I know and have better phones than this useless Aura.

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