Mon Apr 2, 2007 4:16PM EDT
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Does your 'tween need a phone? Maybe the answer is yes, more likely no. But you know she wants one, and so does kajeet, a start-up from Bethesda, Md., which has designed a phone service directed at 'tweens and their parents.
Kajeet is unveiling a pay-as-you-go phone service, featuring three handsets from LG, Sanyo, and Nokia, with a twist designed to court parents' favor: No activation or termination fees, no hidden charges and no roaming or long-distance costs, either. After you buy the phone, you pay a base of 35 cents a day, as well as 10 cents a minute for talk, 5 cents per text message (in and out) and 25 cents for each picture sent or received.
Any parent knows those small numbers can get big fast, even with a 'tween, especially one enamored with the newfound gift of talking and texting. So kajeet has some built-in tools to help parents and kids set budgets and boundaries when learning how to use a cell phone.
Parents can establish a set amount of money every month—think of it as a phone allowance—that kids can decide how to use however they choose, either calls, text messages, sending photos, or downloading games, ring tones, and wallpaper. If they spend too much on one or the other, the thinking goes, they'll learn how to budget their communication money and time. (By the way, a child will always be able to dial their parents' and 911, even if the funds run out.)
Parents and kids can also decide together when the phone should be off, then schedule it to really be off during those times. Kids and parents call also decide who can call or text to a child's phone by adding and blocking certain phone numbers.
Kajeet's phones and service will be available through Best Buy and Limited Too stores beginning May 1, and on the kajeet web site. Sprint provides the nationwide wireless coverage.
Kajeet's approach is similar to Disney Mobile's, but as kajeet founder and CEO Daniel Neal notes, kajeet offers more than one brand of entertainment options, including Nickelodeon, Cellmania, and Gameloft, on its phones. "Kids want to be able to turn the channel," he said.
In case you weren't sure that these phones were designed to be toys for 'tweens as much as communication tools, the Sanyo Katana that arrived for review just before I spoke with Neal came with a sheet of stickers. It also comes preloaded with some games, kajeet ringtones, wallpapers, and screensavers. My 'tweens will be oh so happy to learn when they walk in the door from school that we'll be testing it out. Look for my (our) review on kajeet's service soon.
Join in the discussion. Here you'll see the comments in the order they were posted.
Although it may be a parents dream, the kids in the age group this targets wont like it. This is great for kids under 8. But kids over 8 are already using normal full blown mobile phones all the time - the parents just have not realized this yet. Every parent teaches their kids how to use their cellphones in case of emergency, and while they are driving, they have their kids dial people for them, or let the kids talk to their friends. The kids are already used to normal cellphones by the age of 9 or 10 and want a normal cellphone by that time. The best thing to do is to get them a regular cellphone and a service like Metro PCS that has a flat fee for unlimited service. Many parents who have gone the route of trying to "budget" the kids and trying to get them to use these cutsey designed phones have had to upgrade the plans to either normal plans or to unlimited plans, and have had to switch the phones out within 6 to 8 months to a more normal cellphone as well. While its a great idea, once again the service was developed in a vacuum by ignoring the end users - the kids. Unfortunately this is very common when developing things for kids. They poll the adults, but never bother talking to the kids to see what they think and want to do. While parents say one thing, reality is something else entirely.
I have to agree with you on two points, rogueist -- kids do want a normal cellphone, and kajeet is a great idea. But I've been working with kajeet for more than two years, and I'd like to address two other issues in your post: (1) The phones offered by kajeet *are* "normal cellphones" -- in fact, the phone a kid gets through kajeet may very well be a more sophisticated piece of hardware than that owned by the parents. Just take a look at the Sanyo Katana, for example: http://www.kajeet.com/kajeetStore/phones/sanyo-katana/index.html (2) Your comment that "the service was developed in a vacuum by ignoring the end users - the kids" is flat-out wrong. We performed a beta test over several months with thousands and thousands of kids (and their parents) who collectively provided extensive feedback via e-mail, online surveys, focus groups and more to create a service that is very much by and for kids -- a fact not overlooked by TIME magazine: http://www.time.com/time/business/article/0,8599,1590955,00.html I'm not going to post a whole ad here, or get into all the details of the kajeet service -- there's plenty of info to be had over at kajeet.com ... but I did want to point out that your post leaves two misimpressions about kajeet that really aren't the case. Thanks for reading. Craig Peters Director, Online Marketing and Communications kajeet
I really think there are cool cellphones here especially the blue Kajeet phone my mom says if I pass my Math Taks she,ll get me one I,ll proably pass
It looks like a cool thing to have. I wish i had it.
I'm going to be getting one of these for my autistic teenager. It's perfect for him.
I think it's a great Idea but the phones are a little expensive for us kids cuz what is you lose it thats money gone but that is a GREAT idea I like the Kajeet phones ALOT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
The phone sounds like a good idea for some teens. My teenage granddaughter has krazer by Alltel, she is mature enough to use it responsibly, and loves it.
HA HA i allready have it . i have the sanyo katana in blue it is cool . i love it . my mom pays 4 everything . so yeah i don't have to wish cause i have it . ohhh yeah 1 more thing HA SO THAT MAKES IT HA HA WAIT 4 IT HA
Just bought one for my son and it is great! I love how I have the control to set up who he can call and who can call him. This is perfect for anyone with a child or teen!
1 Posted by bkahlich on Thu Sep 3, 2009 3:08PM EDT Report Abuse
Absolutely can't wait for your continued review. My son will be 11 this summer and if he knew about this he would be begging me right now!