Tue May 29, 2007 10:02PM EDT
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We rarely go to the release of a new movie anymore mainly because of other rude moviegoers. It's impossible to enjoy a movie in a room full of people talking on their cell phones, each other, or screaming at their children. I even witnessed a violent screaming match in one movie theater that left me fearing for everyone's safety. Not a pleasant experience.
With the growing number of people setting up their own personal movie theaters at home, and companies now looking at options to bring new releases to home theaters, movie theaters are taking action in order to retain current customers.
One movie theater is empowering preferred customers with tools that would summon security guards in the case of any disturbance or movie malfunctions. According to USA Today, Regal Entertainment Group is equipping loyal moviegoers with the new Regal Guest Response System in 114 theaters nationwide. The small remote control has four buttons to report disturbances, sound, piracy, and picture malfunctions anonymously. Pressing the button would alert a manager faster, and people don't have to worry about being confronted later by an angry customer. Sounds like a great idea to me, one that I hope they eventually implement in every seat.
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