Wed Jun 4, 2008 3:55AM EDT
See Comments (3)
Generations before us got their news from newspapers, magazines, television
and radio, but the Internet is slowly replacing all of these mediums with the
help of RSS feeds, blogs, email, online video, Twitter, and even IM. Today, anyone savvy
enough to get online can access the latest breaking news any time no matter where they are.
But disseminating the news is not the problem here—it's overwhelming young readers with news summaries that remains the biggest challenge for large media outlets. A study lead by the Context-Based Research Group found that young adults are experiencing something they're calling news fatigue.
Young adults are leading the shift from traditional media to digital news,
according to Jim Kennedy, AP's director of strategic planning. The AP commissioned a study
that focused on young men and women between the ages of 18 and 34 and discovered
a couple of things: Readers in this group want quality, in-depth stories but
have difficulty accessing them, and they have trouble focusing on the news online because
they read their email at the same time (not hard to do).
A spokesperson for the AP says the news organization plans to improve their own news gathering methods by adopting what it calls "1-2-3 filing." In the future, AP stories will include a news alert headline for breaking news and a short present-tense story for broadcasters, and articles will be formatted appropriately for various news platforms.
Robbie Blinkoff, co-founder of Context-Based Research Group, says consumers' news diets are out of balance due to over-consumption of facts and headlines. He recommends news producers develop easier ways for readers to discover in-depth content and avoid repetitious updates of breaking news.
Whether all this helps or not remains to be seen. After all, this is the Internet, where distractions are inevitable. Are you a young reader experiencing news fatigue? Tells us why in the comments.
Join in the discussion. Here you'll see the comments in the order they were posted.
Far too often, I find the same news in multiple places, and can't get my local news enough. At the bottom of this article, there are two different links which reference the same story. With major events, I'll find dozens of links to the same topic, which takes up most of the preset number of news stories which are listed, making me dig to find something else. With the increase in video, more links surprise me with a video screen instead of an article. Fine for some, but I like to read my news and listen to music. So when I log on to a news website, I scan the list of 10 or so headlines. 6 are videos, 3 are of the same topic, and one is uninteresting. So I head to another site, and find a similar result. I get fatigued before I even get to the news.
I have about 4 RSS news feeds on My Yahoo! and yes, they seem to all have the same stories, and when I check back later to see updated news, they are newer versions of the same story. I think over the whole internet spectrum that finding useful, in-depth news (or anything) is relatively difficult as when you search for things you get heaping mounds of useless/undesirable information and you have to click through 50 search result pages to find a relavant article. This is VERY exhausting so I don't usually search for news online, or do any real research because I am just tired and disgruntled afterward.
1 Posted by missionalan on Thu Sep 3, 2009 7:21PM EDT Report Abuse
I'm fatigued because your RSS feed is not working for this blog. If you want business going to your site, might want to make the RSS feed work.