Most viewers sticking to their TV sets despite online video popularity

Tue Jul 1, 2008 8:15PM EDT

See Comments (0)

Watching online videos is all the rage these days, but most people would rather watch their favorite TV shows on traditional TV sets, according to a new study. A recent survey by Nielsen for the Cable & Telecommunications Association for Marketing (CTAM) found that a whopping 94 percent of respondents who subscribe to cable or satellite television prefer to watch their shows on the old tube rather than YouTube.

It's possible that high-definition programming has something to do with it. The survey doesn't specifiy the number of viewers that own an HDTV, but 41 percent of those who do subscribe to high-definition service, with a majority saying they make it a point to watch HD programming most of the time (I sure hope so since they do have to pay extra for HD content).

College kids, on the other hand, are ditching the TV set for their portable laptops. Alloy Media found that TV ownership on campus has been declining in the past few years thanks to the increasing role of computers as personal entertainment centers. Almost two-thirds of the college students who participated in the survey said they'd rather watch TV shows on Hulu, Veoh, or Joost.

And while college students prefer to get their entertainment fix on Hulu, most of the respondents on CTAM's survey said they'd rather go straight to the network's site to catch any shows they missed.

So my question to you is where do you prefer to watch your TV shows? Online or on your television set? Let me know in the comments section.

Related:

Online TV Roundup (and Battle Royale)

Comments on Most viewers sticking to their TV sets despite online video popularity

Post a Comment

Join in the discussion. Here you'll see the comments in the order they were posted.

Be the first to post a comment!

Post a Comment