Death of the clamshell

Mon Oct 27, 2008 7:28PM EDT

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Remember the Motorola RAZR? The famous clamshell, or flip phone, sold millions of handsets, convincing the world that the super-slim, super-light, and flippable form factor was the wave of the future.

But where are the clamshells now? In the latest research from Avian Research, none of the top 10 phones based on total monthly sales are flip models. Eight of the phones are candybar or "brick" designs, and two -- the LG Shine and LG Rumor -- are sliders.

Flip phones used to be preferred by many users because the screens wouldn't get scratched up in your pocket, it's harder to make accidental "pocket calls," and because, when opened, they're longer and can make it more natural to talk on. But now the design is considered dated, much in the way that the classic 1964 Western Electric Touch-Tone telephone is no longer in use: Though perfectly functional, it lacks modern styling and is now considered retro.

What happened? The mobile internet, that's what: Data services on cell phones means bigger screens, and those just aren't feasible on most clamshell devices. (Horizontal clamshells haven't fared too well, either due to their odd design.) If the iPhone has proven anything, it's that size -- once the most important selling point in the cell phone business -- has ceased to matter much. Consumers now want big screens, even if that means having to find bigger pants in which to store the phone.

RCR's Mike Dano reminds us of the most famous scene in 2001's Zoolander, in which Ben Stiller whips out a tiny cell phone and carefully opens it up, clamshell style. Imagine what Zoolander might instead be using today... a phone so large he'd need a burro to haul it for him. It's funny because it's true.

Comments on Death of the clamshell

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  • 1 Posted by renate_schuch on Thu Sep 3, 2009 8:36PM EDT Report Abuse

    I love my Motorola RAZR, I think it looks elegant and sleek and so true, you won't scratch up the screen.I have internet on it, video, camera, pictures why need a bigger one, I love mine

  • 2 Posted by blaquenoise on Thu Sep 3, 2009 3:09PM EDT Report Abuse

    renate_schuch that will all change once you get an iphone like i did. i can't stop playing with it. it's like a toy to me. my wife has a razr yet she prefers to use my phone. it has a like cause and effect vodoo on people.

  • 3 Posted by bubbles_powerpuff_jax on Thu Sep 3, 2009 3:15PM EDT Report Abuse

    Renate, I'm with you.I had a LG Shine and traded it back for a Stainless RAZR. Incoming calls were more crisp, better reception, great camera and internet. Those big phones are hype. I couldn't keep my Shine free from the smallest of fingerprints. I have an ipod Touch and cant imagine putting that up to my ear. It's hard enough keeping that in my purse. I'm not sure how guys fit those phones in their pockets

  • 4 Posted by maori_yelir on Thu Sep 3, 2009 7:05PM EDT Report Abuse

    All these touchscreen phones are way too gimmicky. I need something that can call and be called. I don't need the world in my pocket. The iPhone is cool, sure, but I can live being away from the internet for a few hours. Everyone is so connected to their phones it's disgusting.

  • 5 Posted by haydonhousehold on Thu Sep 3, 2009 4:17PM EDT Report Abuse

    My phone is a phone. If I want a computer, I'll use my computer. I just need the phone to call people. My clam sheck is perfect. Call me a luddite. knitter

  • 6 Posted by bikerbojo44 on Thu Sep 3, 2009 3:07PM EDT Report Abuse

    Maori_Yelir I am so with you my friend. I have a Samsung Hue or whatever it's called and it does everything I want. I use the camera to take pics of wiring on plugs on motorcycles when I have to do some wire repairs. So along with a wiring diagram then a few pics on the phone cam to back it up and see the colors and orientation makes my job so much easier. I little better pixel camera would be good but it does what it was intended to do. I hate to text so I don't and talking on it is a pain after a while due to the fit to the ear and the speaker has to be just right too but it does send and receive calls nearly flawlessly and that is all I need in my line of work. It takes a horrible beating and still works well so what's the need of all this high tech crap. I agree that people are way to attached to their phones.

  • 7 Posted by royale_18 on Thu Sep 3, 2009 8:53PM EDT Report Abuse

    Some people (me) just don't feel the need to have the internet at my finger tips at all times. And this is coming from a definite tech addict. I need my phone to get in touch with people and to not get in the way. My RAZR2 does that in spades.

  • 8 Posted by rogueist on Thu Sep 3, 2009 8:49PM EDT Report Abuse

    This is only for this past month of September. I would not hold out any luck for that holding true for October. The Blackberry Flip has been selling like hotcakes and is sure to be in the top 10 for October along with the G1.

  • 9 Posted by aceledon on Thu Sep 3, 2009 2:44PM EDT Report Abuse

    They'll have to pry the RAZR phone from my cold fingers before I get an iphone!

  • 10 Posted by speranza82 on Thu Sep 3, 2009 9:35PM EDT Report Abuse

    like bell bottoms, legwarmers, and the terminator--give it time, they'll be back...

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