Tue Jan 13, 2009 1:50PM EST
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It almost went without saying: CES 2009 was going to be flooded with OLED televisions, what with Sony wowing everyone a full year ago with its 11-inch OLED TV marvel, the downright gorgeous but proposterously expensive ($2,500) XEL-1.
In the year that passed, what happened? Well, not much: Sony's commercial OLED arsenal still consists of the one product, and though it had some larger screens on display in its booth as "technology demonstrations," none are entering production any time soon. (Sony also showed a tiny, flexible OLED screen, carefully protected under what looked like more bulletproof glass than the stuff covering the Mona Lisa.
Same kind of story at Samsung, with a selection of pint-sized, 14-inch OLED televisions with absurdly thin screens and one larger unit (31 inches, I believe) bolted to the wall. Neither is on sale.
And meanwhile, the Sony XEL-1 still costs $2,500 (though occasionally you see it on sale for less).
OLED is by all accounts the Next Big Thing in TV tech, so what's going on here? Gizmodo shrwedly posits that the economy has nothing to do with it -- though it's hard to argue that Sony's massive decline in fortunes recently isn't causing it to rethink its R&D schedule at least a bit -- but rather suggests simply that the technology simply hasn't advanced on schedule as expected. Gizmodo further suggests that, based on conversations with vendors, we won't see mainstream OLED TVs until at least 2011.
That's sad, because once you see an OLED TV in action, you immediately wish you had one: The colors are downright gorgeous, with rich blacks and sparkling hues you just don't see even on the best LCDs and plasmas. And of course, the thinness is legendary. The XEL-1's screen is 3mm thick, so slim that it doesn't even look real. Let's get it together, people!
Join in the discussion. Here you'll see the comments in the order they were posted.
Not many, crazybob... my hope (and others') was that prices would be falling by now as production ramped up.
But the problem is that production can't ramp up if nobody is willing to buy... Catch 22.
hey chris i saw you competing in the computer building race on tv how did you do on it
Maybe I missed something. I have one simple question. What does OLED stand for? Thanks.
Organic Light Emitting Diode
Organic Light Emitting Diode
This would not be the first time a new technology is delayed so that the companies can profit from existing technologies. Who would want the old "clunky" energy wasting, landfill hogging displays, when this one hits big. The ironic thing is that I bet it costs less to produce, and would sell for more... but no... we already built all those other factories...
zmuddin - had a lemon. wouldn't boot (the AMD guys worked on it for 15 minutes after I gave up... something fried inside... happens to about 10-20 percent of the machines every year...)
Thank you folks for that basic info. Harold.
1 Posted by crazybob2525 on Thu Sep 3, 2009 3:30PM EDT Report Abuse
In a time when unemployment is rising, housing values are tanking, and the average Joe's 401K are losing like mad, how many units do you think Sony will be able to sell at that $2500 price point? OLED may indeed be wonderful, but I think that money is just a little too tight these days to get many folks to fork over the $$$ for a new TV technology.