It's not a netbook!

Wed Jun 3, 2009 12:01PM EDT

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Q: How do you make the world stop buying so many netbooks?

A: Stop calling them netbooks.

That's the bizarre advice from Microsoft, suggested by one corporate overlord at this week's Computex trade show in Taipei.

His beef? The term "netbook" implies a notebook that is useful only for surfing the net, but since today's mini-notebooks do so much more than just that, the term should be retired.

His suggestion for replacing the term? The exquisitely Microsoftian "low cost small notebook PC."

Semantics in this space are getting increasingly complicated, though whether you call them netbooks, mini-notebooks, smartbooks, or, ahem, low cost small notebook PC, most of these machines do pretty much the same stuff. (The only real difference in this group is the smartbook, a term which is now being used to describe a notebook-type machine that runs a smart phone operating system like Android or, someday, the iPhone OS.)

But Microsoft is doing everything in its power to move the market away from $400 netbooks and toward $1000-plus traditional laptops. Windows 7 Starter Edition, the egregiously stripped-down version of the company's upcoming OS, will be so severely hamstrung that Microsoft has offered the stated goal of encouraging users to upgrade to a more premium version of Windows 7.

The etymological approach is another step in that direction, I suppose, a subtle jab that your computer isn't powerful enough. The term "netbook" sounds kinda cool. "Low cost small notebook PC" sounds like something designed for a child.

As with many of Microsoft's great ideas, my hunch is that manufacturers will nod enthusiastically at the suggestion... and summarily ignore it.

Viva la netbook!

Comments on It's not a netbook!

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  • 1 Posted by kupriaa1 on Wed Jun 3, 2009 12:47PM EDT Report Abuse

    Chris, are you constantly posting about Starter Edition and Netbooks to annoy me intentionally? At this time there is no proof (netbooks shipping with Starter Edition in the US) to say that Starter Edition will come on Netbooks. And the policy for Starter Edition has always been for developing countries- and that we have proof of. As far as the story itself- I think Microsoft is trying to rebrand the label netbook so that consumers see the device as more functional then the initial netbooks that shipped with small hard drives, limited Linux OSes, etc. To suggest the price will go up- I am not so sure- again the Microsoft rep did say low cost. The name sounds silly but perhaps a new name is advised.

  • 2 Posted by d_gunde on Wed Jun 3, 2009 1:03PM EDT Report Abuse

    Starter Edition has not been intended for US release to my knowledge. I'm very sure it was intended for developing countries. The problem Microsoft is trying to solve is that many people will take this edition and try and make a profit by selling it on a desktop computer.

  • 3 Posted by vixengal on Wed Jun 3, 2009 2:24PM EDT Report Abuse

    Netbook? Why not call it a Compact Travel PC, or just a Travel PC? TPC for short. Sounds good to me.

  • 4 Posted by o2cmefly on Wed Jun 3, 2009 2:53PM EDT Report Abuse

    Why bother with netbooks at all? Get a real notebook/laptop for crying out loud! If size and portability are your big issues, there are plenty of 13" notebooks out there, both Windows and Mac. I could never be happy with the lackluster performance of something as small and limited as a netbook anyway.

  • 5 Posted by middlenamefrank on Wed Jun 3, 2009 2:53PM EDT Report Abuse

    Why is uSoft so adamantly opposed to netbook computers? Easy. Because a lot of them run Linux, and uSoft doesn't want people to get the idea that a free OS is perfectly adequate on any machine. Very quickly people would start wondering if it's okay to use it on their 'real' computers, and that would be the beginning of the end for uSoft.

  • 8 Posted by kr_write@ymail.com on Wed Jun 3, 2009 6:56PM EDT Report Abuse

    I like the name netbook. It didn't occur to me that it would just surf the net when I first heard it. Netbook is alot like notebook. I think Microsoft's ideas are silly. I have the acer netbook pictured in your article. I got it for $300 at Walmart. I am very satisfied with it. I can't believe I got such a powerful little computer for such a price and how easy it is to take with me everywhere. I also got the ATT connect card that fits in the USB port. I'm good to go and life is good!

  • 9 Posted by generalche22 on Wed Jun 3, 2009 7:17PM EDT Report Abuse

    You guys have to take under consideration that netbooks are cheap. From the standpoint of a computer savvy person netbooks suck despite their low price tag. But from the standpoint of an average Joe consumer their first thought will probably be "$300 for a laptop! I'll take it!"

  • 10 Posted by kr_write@ymail.com on Wed Jun 3, 2009 7:47PM EDT Report Abuse

    I have a desk top and a reg. notebook computer. I still think the netbooks are a great idea and work well. Of course, the size limits things somewhat. When I got my net book i also had to buy a portable cd writer to install office and one note on it. I consider myself fairly computer savvy so I think people can know something about it and still accept current limitations, for the price and size, netbooks are great. I use mine as part of a home business and also to take to college classes. I love it.

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