Broadband penetration jumps 15 percent in a year

Thu Jun 18, 2009 1:49PM EDT

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Got high-speed Internet at home?

If not, you're in an increasingly shrinking minority: The Pew Research Center's Internet & American Life Project in its most recent survey has found that fully 63 percent of adult Americans have broadband Internet at their homes.

That's an enormous 15 percent increase in the number of broadband subscribers since the same time period in 2008 -- despite an ongoing recession that should normally be seeing consumers cut back massively on spending.

But Americans are actually paying more than ever for their Internet access: In May 2008 the average net connection cost $34.50 a month. As of April 2009, the average monthly rate paid is $39.

Broadband penetration had been stagnant for years, hovering in the mid-50% range since 2007, and this large jump in subscribers is a sudden phenomenon. Across the board, though, Internet access seems to be becoming a must-have utility instead of a luxury: Seniors, low-income Americans, non-college-educated users, and even rural Americans are installing broadband with record speed. In some cases, as with low-income households, high-speed Internet penetration jumped 40 percent in the last year.

While some consumers are feeling the pinch of recession, it's Internet that appears the most resilient of all media and communication platforms: 22 percent of adults have cut back on cable TV, and 19 percent of adults have cut back or canceled cell phone service, but in comparison only 7 percent of adults have canceled or cut back on Internet access.

Why is Internet so important? Users' reasons stretch across the board -- getting community news, dealing with health care providers, or sharing political and social views online. 

As for those 37 percent of Americans who don't have high-speed Internet, why are they still on the fence? Aside from the Luddites who don't want anything to do with the web... they're primarily waiting for prices to come down.

Good luck with that.

See the complete report here.

Comments on Broadband penetration jumps 15 percent in a year

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  • 1 Posted by alexgannis on Thu Jun 18, 2009 8:35PM EDT Report Abuse

    Chris can you get yahoo to block these spammers.

  • 2 Posted by lillgad on Fri Jun 19, 2009 12:14AM EDT Report Abuse

    Having located to Citrus county, Florida just three years ago, I have been frustrated with not having broad band service. Finally, ATT has gotten their act together and installed the necessary equiptment for this senior to enjoy the benefits of broadband once again, at the ripe age of 73, half deaf, I can access all the news I care for without a blaring TV and all the stupid commericals. HOORAY !!

  • 3 Posted by foridude on Fri Jun 19, 2009 10:02AM EDT Report Abuse

    I personally would never go back to dial up. However for many, that is not a choice as broadband is still not available in many areas. That aside, the price is also a big concern for many. The US cable industry is out of control, what they charge for service is outrageous!

  • 4 Posted by caveman1957@att.net on Fri Jun 19, 2009 7:12PM EDT Report Abuse

    we sure would not ad the exspence of computer up keep and maintanince to the home budget if snail mail would have kept up the pace of the times do to the paper reduction act with gov. buisnes on social security and unemployment ex.their not the only ones that forced the change banks and insurance and phone companys all want to give up the paper trail they charge you more for paper but the bottom line we took the cost off the buisness at a bigger exspence to us try to file a claim or send a hand written comment to a news paper thats a joke we were forced to make the change;;

  • 5 Posted by magpagbst on Fri Jun 19, 2009 7:37PM EDT Report Abuse

    i'm such a perve . . . i extracted the words "broad" and "penetration" from the title and thought this was going to be an article on internet porn . . ..

  • 6 Posted by robert_chand001 on Mon Jun 22, 2009 4:13AM EDT Report Abuse

    The real question is how many of the 37% cant get broadband. Also I still think there are some elderly people who don't want to get on the internet. Does that assume kids under 18 have access to the internet if their parents do? Plus 2300 people isnt a very broad survey.

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