The Hype-o-Meter: Revisiting the Mega-Anticipated Products of the Past

Wed Jun 27, 2007 12:31PM EDT

See Comments (20)

When the iPhone arrives in two short days, it will mark the launch of the most breathlessly awaited product in the history of technology. That's not hyperbole: For better or for worse, the iPhone really is the most hyped tech product of all time. It may be the most hyped product of any kind since the Gutenberg Bible.

While no other tech products of the past can rightly compare, let's consider some other mega-hyped products of yesteryear. Namely: Did they ultimately live up to the lofty expectations? See if you remember the media circuses around these products of the past... the ultimate track record of most mega-hyped products isn't so hot.

Segway - Probably the only other product that even comes close to the iPhone when it comes to hype. The Segway was shrouded in mystery, known only as "IT" for months and months, and was speculated on greatly by the media, all trying to figure out exactly what it was. When it was finally announced, the press had largely pieced it together: The Segway was a two-wheeled, self-balancing scooter of sorts. Alas, the high price, the low speed and range, and the sheer silliness of the thing have largely relegated it to a toy for the rich.
Verdict: Failure

Windows 95 - The biggest media blitz for a software product that I can ever recall. Windows 95 gave the Windows world a much-needed kick in the rear, and Microsoft knew it would be a hit. The company even licensed a Rolling Stones tune ("Start Me Up") to promote the launch. Consumers loved it, and the OS endured for years.
Verdict: Hit

Windows Vista - Here's proof that all the hype in the world can't salvage a rotten product. Vista is selling decently so far, but reviews have been savage.
Verdict: Failure

Blu-ray/HD-DVD - High-definition DVD had a good amount of hype that trickled away as these formats met with delay after delay, frustrating would-be buyers. By the time they were out, reviews of early hardware were awful while prices were through the roof. The friendly buzz had long since turned sour and both formats remain mired in controversy and skepticism. Whether they eventually recover is anyone's guess. For now:
Verdict: Failure

Apple Newton - Apple's first entry into the handheld computer market tried to ride on the early success of the original Macintosh, but that didn't pan out. The product was too big and heavy, and its poor handwriting recognition became a running joke. It's still got cultlike fans, but the Newton can't be seen today as anything other than an abject failure.
Verdict: Failure

Sony Gaming Platforms - The original Playstation was a surprise hit, and Sony knocked it out of the park with the PS2, which faced the endless lines, desperate parents, and crying children we've come to associate with the Tickle Me Elmo craze. Alas, Sony blew it completely on its follow-ups. It positioned the PSP as a next-gen portable with amazing graphics, only to be overshadowed by the touchscreen-ready Nintendo DS. Then there's the PS3, positioned as a next-gen console with amazing graphics, only to be overshadowed by the nunchuck-ready Nintendo Wii. Sony may never learn.
Verdict: Hit (PS2)/Failure (PS3/PSP)

Bluetooth - Bluetooth was going to replace every cable in your computer! It was perfect for almost any short-range network! It was going to work seamlessly once you cracked open the box! Well, aside from cell phone headsets and the occasional wireless mouse, Bluetooth has been relegated to a still-buggy sideline, and that's only because of the sheer force of its industry group, which has pushed the technology so hard that you just can't get away from it. Sales are high, but only because there's no real competition yet. With the rise of alternatives, Bluetooth will soon go the way of the parallel port.
Verdict: Failure

Nokia NGage - There wasn't that much hype around the NGage, but it's one of few cell phones to get much advance buzz, which makes it apropos for discussion. The NGage aimed to combine gaming with cell phone playing, a noble goal, but alas one that ended in misery. I've never seen more dismal reviews for a product, one which ultimately became such a sore spot for Nokia that it probably hastened the withering of the company's market share in the U.S. Who has a Nokia phone any more?
Verdict: Failure

Comments on The Hype-o-Meter: Revisiting the Mega-Anticipated Products of the Past

Post a Comment

Join in the discussion. Here you'll see the comments in the order they were posted.

  • 1 Posted by tony07306 on Thu Sep 3, 2009 10:16PM EDT Report Abuse

    "Yawn" No 3G support Only 8 GB of storage for MP3, Videos and photos 2 year agreement with the worst wireless service in the world in order to make it work. Apple and At&t better change their game FAST!

  • 2 Posted by rogueist on Thu Sep 3, 2009 8:49PM EDT Report Abuse

    I have to say I disagree with Bluetooth. Bluetooth has practically zero penetration here in the US due to the big industry and the cellphone providers blocking their usage on devices, but elsewhere in the world, Bluetooth IS the next big thing. Eventually the US will be dragged kicking and screaming into that arena, especially with the next set of devices coming out that consumers have begun to snap up already, and are hammering the other industries asking them "why cant I do this with my computer/cellphone? why are you blocking it?"

  • 3 Posted by t_drake_net on Thu Sep 3, 2009 10:26PM EDT Report Abuse

    The Treo 700 was another big hype phone failure. Also, don't forget the mac Cube.

  • 4 Posted by brozenec on Thu Sep 3, 2009 3:14PM EDT Report Abuse

    While in and of itself, Y2K was not a product, it did spawn giant software houses and consulting firms far surpassing sales of the products above. The world was going to come to an end, ballistic missiles would take off on their own and bank accounts would be emptied. We all held our breath....nada, zip, cha-ching!

  • 5 Posted by rdcollns on Thu Sep 3, 2009 8:32PM EDT Report Abuse

    The Newton did not pave the way to PDAs. Palm did that single handed, and PDAs are technically failures regardless of who started it. When they first came out the idea was that they would be computer/ camera/ phone/ music/ movie/ game devices, and just now Apple is approaching that concept. The best part of the iPhone is giving the PDA a kick in the arse to step up and fully realize its potential.

  • 6 Posted by ldude916 on Thu Sep 3, 2009 4:58PM EDT Report Abuse

    It almost seems that developing a tech-product with alot of hype before launch almost never works. I could have seen the iphone doing very well if they announced it much closer to its actual shipping date. That way its more of a surprise and less time for people to pick it apart, and if Apple/ATT realized that people want freedom and not to be chained down (i.e. iTunes drm, 2year contract required, 2nd mortgage to afford an iphone) maybe the people that fell into the hype would not regret standing in line for days to get one. It would then be ironic if iphone required a 2year contract but only came with a 1year warranty, that will make alot of people happy.

  • 7 Posted by joocee102 on Thu Sep 3, 2009 4:40PM EDT Report Abuse

    PS3 is trully a failure with the launch of a God appearing out of the sky only to fall on it's butt and be recognized as a 1Legged pigeon.No games and lack of online gaming support not to mention Sony's exzuberant loss of money in all it's field i.e Rumble Pad application infringement lawsuite 135million loss.Laptop battery self igniting on fire 595million loss.PS3 cost more to make than what it's actually selling for 1.4billon dollar loss.PSP vs ipod movies cost less on itunes and user friendly another death on Sony's market.

  • 9 Posted by spencer.westhuis@sbcglobal.net on Thu Sep 3, 2009 9:35PM EDT Report Abuse

    I think the iphone has way too much hype for what is going to be truly worth. Since it is so hyped up and advertised like you cant believe then it better darn well be nearly perfect. If anything the writer should get up to date and write about the xbox 360. I mean really it was out before any wii or PS3 and it was the first next gen. gaming system that had all wireless controllers, and internet. Also the wii is for kids that can't get outside but have too much money.

  • 10 Posted by sundar_srm2003 on Thu Sep 3, 2009 9:48PM EDT Report Abuse

    O2, I-mate used almost all touch screen deamons...gonna try out i-phone too...lets see how this is goin to work out...to me i-phone is jus rockin... :)

More Posts: First Prev 1 2 Next Last

Post a Comment