Wii shortage coming to an end?

Mon Mar 31, 2008 11:19AM EDT

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A year and a half into its American availability, shortages for the Nintendo Wii may, finally, be coming to an end. One reporter thinks he knows why it's taken so long for the Wii to make its way back to the place it hasn't seen much of: actual store shelves. The blame, says Victor Godinez of the Dallas Morning News, falls squarely at the foot of a weak U.S. dollar.

The theory, developed with a game-industry analyst, is a pretty simple one. Nintendo is a Japanese company, but when it sells consoles in the U.S. it is paid for them in dollars and then has to convert them to yen. With exchange rates for dollars hitting record lows, Nintendo has been making less and less on each Wii sold in America. Only four months ago, a $300 Wii would net about 35,000 yen. Today that's fallen to about 29,000 yen, a drop of about 20 percent.

Exchange rates have fared better in Europe (though the yen is down against the euro, too), so Nintendo, the theory goes, has opted to ship consoles there (and, presumably, sell them at home) instead of marketing them here.

Makes perfect sense, really. But why would the shortage be ending? Because demand in Europe, it's said, is finally falling, as Germans and Frenchmen have finally gotten their fill of Wii Bowling. The expectation is that later this year, American Wii supplies will finally start to increase as Europe demands fewer machines. Less certain, but equally hoped-for, is that by that time the U.S. dollar will stop its slide and become a more attractive currency for exporters like Nintendo, too. We'll see about that.

See, gamers? It pays to pay attention in economics.

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  • 1 Posted by rogueist on Thu Sep 3, 2009 8:49PM EDT Report Abuse

    Not a half bad analysis of the situation. I am sure the other side of the economic coin is the because of the weak US dollar and the soaring unemployment rates, Americans cannot afford to buy the consoles anymore, even if they wanted to.

  • 2 Posted by super_dave_1984 on Thu Sep 3, 2009 9:49PM EDT Report Abuse

    I wonder if the price has anything to do with it? Just maybe. There doesn't seem to be any shortage of them on Ebay however.

  • 3 Posted by agustin2489 on Thu Sep 3, 2009 2:47PM EDT Report Abuse

    That's quite an interesting theory, right there. I find it more or less believable. @rogueist: Is that a bit of exaggeration? The mortgage crisis is part of the reason for the weak dollar, yes but I wouldn't also say that the unemployment rate is 'soaring'.

  • 4 Posted by nolo_8 on Thu Sep 3, 2009 7:40PM EDT Report Abuse

    I wish I hadnt bought my Wii....its not as fun as I thought it would be, the controllers are actually annoying to use. I should have just stuck to playing my girlfriend's PS3, its a lot more fun.

  • 7 Posted by alan_r_cam on Thu Sep 3, 2009 2:49PM EDT Report Abuse

    I haven't seen a change in Wii availability- But then I'm in Australia and our currency is performing reasonably well. If I were to believe Victor Godinez, the Wii's destined for the Europe should now come here, to maximise Nintendo profits. I will watch the shelves with interest...

  • 8 Posted by shtinojo on Thu Sep 3, 2009 9:21PM EDT Report Abuse

    If they have opted to do that they have incurred millions of dollars in unrecoverable revenue. The money made for Nintendo and other gaming companies is not on consoles and its super impossible to recover lost revenue on sales you never made because you had no product. It's super retarded to have shelves full of accessories and games for a console no one can play all the while your competitor gains solid footholds in sales. Proving once again that Nintendo is doomed to be number three. Raise the system price then to compensate for the falling currency.

  • 9 Posted by bigsnart1 on Thu Sep 3, 2009 3:07PM EDT Report Abuse

    what causes an economy to take a turn for the worse? lack of confidence! Where does this lack of confidence come from? the media!! maybe we should start taking confidence in our economy again and see if we can make a turn for the better when it comes to our economy. See some gamers do pay attention to economics.

  • 10 Posted by njgirl443 on Thu Sep 3, 2009 7:39PM EDT Report Abuse

    shtinojo that is the most unintelligent thing I have ever read...you are aware that the Wii is currently the #1 selling console, leading the other two competitors.

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