Xbox 360 exec: No plans to go Blu
Thu Mar 13, 2008 10:14AM EDT
See Comments (12)
Despite rumors to the contrary, a member of the Xbox team has flatly denied that there are any plans to develop a Blu-ray drive for the 360.
Just days ago, a Sony exec claimed that the consumer tech giant—and major Blu-ray proponent—was in talks with both Microsoft and Apple about Blu-ray, and Microsoft CEO Steve Ballmer recently discussed the development of Blu-ray drivers for Windows.
But from what Greenberg is saying, it sounds like Xbox and Blu-ray aren't about to join forces anytime soon. Greenberg goes on to argue that the 360 already offers HD movie and TV downloads, plus a heady slate of games.
"People bought their Xbox 360s this holiday for Halo 3 and Bioshock and Mass Effect and Guitar Hero and Rock Band. They weren't buying an Xbox to watch 300," Greenberg told Next-Gen. "And we don't know what will happen to Blu-ray. Is it the next DVD, or the next UMD? Your guess is as good as ours."
Hmmm...do I detect sour grapes over the demise of HD DVD? Well, maybe. But while Greenberg has left the door open for a future Blu-ray-equipped Xbox console, he's pretty much dashed any hopes for a quick-and-dirty Blu-ray 360 add-on.
Related:
Interview: Xbox 360's gloves comes off [Next-Gen]
Comments on Xbox 360 exec: No plans to go Blu
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2 Posted by blueyesoul1l on Thu Sep 3, 2009 3:09PM EDT Report Abuse
sony the one and only...
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3 Posted by gspet on Thu Sep 3, 2009 4:14PM EDT Report Abuse
I truly am sorry to hear this. I have the original Xbox, but at this point have resisted getting the 360 because, while I would love to play Halo 3, I'm not going to get a new box for one game. I also don't have a high definition DVD player (yet.) I almost bought the 360 at Christmas until I realized HD-DVD was dead in the water. When I heard that Microsoft was considering Blu-ray I thought great, I'll kill two birds with one stone. I guess that won't be happening. I'll get a Blu-ray player when the price comes down and Microsoft will get nothing.
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4 Posted by arnold121072 on Thu Sep 3, 2009 2:57PM EDT Report Abuse
By not integrating a "REAL" HD DVD on every XBOX360s has basically led to HD DVD demise... hey Microsoft if you're still not into blue ray, your precious XBOX's will be the next thing to go.
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5 Posted by ispeak3 on Thu Sep 3, 2009 4:25PM EDT Report Abuse
idk about that choice i think they should make a blu ray player i mean i don't exaclty care for it but still some ppl do and now thats one more reason for others to get the ps3 PLEASE THINK AGAIN!
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6 Posted by nolo_8 on Thu Sep 3, 2009 7:40PM EDT Report Abuse
Buy the PS3.
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7 Posted by jp3compton on Thu Sep 3, 2009 4:42PM EDT Report Abuse
WHY! Really this is a real upset, I am so disappointed in Microsoft, but I hope I don't have to give up on getting a Xbox 360. Sigh......
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8 Posted by kizacuda on Thu Sep 3, 2009 4:52PM EDT Report Abuse
If you want a bluray player buy one. If you want the best game console buy xbox 360. Simple. Besides what are you all waiting for?
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9 Posted by djjaysin215 on Thu Sep 3, 2009 3:44PM EDT Report Abuse
i got a 360 and a ps3, for games the 360 and live win, hands down. if microsoft wants blu-ray they can have it for 2 reasons 1 if sony denied them access it would be them monopolizing 2 microsoft owns the codecs for hd video (yes that means blu-ray), so anything you rent buy or download has microsofts hands on it. thats also why mkv as a video format will never be mainstream.
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10 Posted by martyteboe on Thu Sep 3, 2009 7:09PM EDT Report Abuse
QUOTE: "microsoft owns the codecs for hd video (yes that means blu-ray)...." How about WRONG! Quoted from an HD website: "H.264 is a standard for video compression. It is also known as MPEG-4 Part 10, or MPEG-4 AVC (for Advanced Video Coding). It was written by the ITU-T Video Coding Experts Group (VCEG) together with the ISO/IEC Moving Picture Experts Group (MPEG) as the product of a partnership effort known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4 Part 10 standard (formally, ISO/IEC 14496-10) are jointly maintained so that they have identical technical content. The final drafting work on the first version of the standard was completed in May 2003." You should probably gain a bit more understanding of such matters before assuming that Bill Owns Everything. mt
1 Posted by mikebreedyk@rogers.com on Thu Sep 3, 2009 7:19PM EDT Report Abuse
Come on Microsoft. Why not go Blu? If it's the next thing, and it probably is, the 360 should come standard with Blu-ray capabilities. If it did it would definitely be the next console I buy. If it doesn't then I'll have to look elsewhere for my gaming experience.