Apple TV (or Vudu, or Xbox Live) vs. movies by mail

Thu Mar 13, 2008 4:15PM EDT

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Not sure which of the new TV set-top boxes is right for you? Well, if you're already a Netflix or Blockbuster subscriber, maybe it's not a question of which box you want, but whether you really need one. Here's how TV set-top boxes stack up to old-school DVD-by-mail services.

Delivery
Here's the most tempting reason to snap up a TV set-top box—instant gratification. With services like Apple TV, the Xbox Video Marketplace, Vudu, and Amazon Unbox via TiVo, you'll typically be able to start watching your movie within minutes—if not seconds—of hitting the "Rent Now" button, while Vudu tees up its movies instantly, provided you've got a decent broadband connection.

By-mail DVDs, as I'm sure you're aware, require a bit more patience. If you live near a distribution center, you can typically count on getting the next movie in your queue within a day after the service receives the last disc you sent back (or at least, that's been my experience with Netflix in the New York area). Those in rural areas may have to wait for days longer. And while Blockbuster offers in-store trade-ins, let's face it—you can't ready argue with "right now." Winner: Set-top box

Note: Netflix offers about 7,000 "watch instantly" titles, but you can only watch them on a PC—not on your TV.

Selection
Set-top boxes might have the edge in terms of delivery, but online services like Netflix and Blockbuster blow away their digital competitors in the selection department. Apple TV and the Xbox Video Marketplace, for example, each offer fewer than 500 movies for rent, while Vudu and Amazon Unbox fare better with several thousand each. Netflix, on the other hand, has a staggering 90,000-plus DVDs in its library—pretty much everything, in other words. Winner: Movies by mail

Video quality
While most of the set-top box services say their standard definition movies look just as good as DVD, the truth is that downloaded SD movies typically look softer and blockier than their DVD counterparts—indeed, over-the-Net HD movies may look only a little better than DVD quality. Why? Because video files are heavily compressed for faster downloads, and that means video quality suffers.

Of course, I've seen plenty of poorly mastered DVDs, as well, and if you're talking about a drama like, say, "The Hours," then a standard-def download will probably suit you just fine. But if you want to see "Transformers" in all its HD glory, you can't beat the physical HD DVD (or eventually, Blu-ray) version. Winner: Movies by mail

Sound quality
Full 5.1 Dolby Digital soundtracks are somewhat hit-and-miss when it comes to downloadable movies. For example, the HD version of "Transformers" on Apple TV has a 5.1 soundtrack, but not so for 2000's action-fest "X-Men." Meanwhile, most of the SD movies on set-top boxes are relegated to matrixed, two-channel Dolby Surround only.

On disc, however, if a given movie was released with a Dolby Digital and/or DTS surround soundtrack (and most movies made after 1994 were), you'll most like get it on DVD, Blu-ray and/or HD DVD. And if you're into new surround formats like Dolby Surround EX or DTS-HD Master Audio, disc is the only way to go. Winner: Movies by mail

Extra features
Set-top box movies may arrive instantly, but if you want extra features, you'll be pretty much out of luck. A few of the online services are gearing up for basic extras such as, say, commentary tracks, but for the most part, chapter stops are the most you'll get. Cinephiles who want all the deleted scenes, storyboards, and "making of" documentaries will be better off with discs. Winner: Movies by mail

Prices
Let's start with the boxes themselves: Apple TV goes for $229 (40GB) or $329 (160GB), while the 250GB Vudu and the 20GB Xbox 360 go for $299 and $350, respectively. You can get a non-HD TiVo for as little as $99, but you'll also owe $13 a month in service fees. Meanwhile, you can get a decent DVD player for $50 or less, while top-notch upscaling DVD decks go for between $100 and $150.

None of the set-top box services offer subscription plans yet, so you'll have to rent a la carte, and prices are somewhat high: typically $3 for catalog titles, $4 for new releases, and $5 and up for HD movies.

Netflix and Blockbuster, of course, have their various "X number of DVDs at a time" plans, ranging from one at a time for about $9 to about $16-$17 for three at a time. (Blockbuster also has pricier plans that allow for in-store trade-ins.)

For the sake of argument, stacking the $17 three-at-a-times plan against a la carte movie downloads…the $17 subscription equals about four or five movie downloads, depending on your mix of newer and older titles. Rabid by-mail movie watchers, on the other hand, could probably squeeze in, oh...about 20 movies, depending on the reliability of their mail carriers. Winner: Movies by mail

And the winner is...
As I wrote above, it's hard to argue with set-top boxes when it comes to the instant gratification factor, and hey, they're cool gadgets—I've got both Apple TV and the Xbox 360, and I get a kick out of renting movies on them. And will downloads eventually take over the DVDs-by-mail business? Probably, yeah.

That said, dollar-for-dollar and taking into account selection, overall sound and video quality, plus bonus features. movie-by-mail services—low-tech though they may be—still take the cake. Winner: Movies by mail

Comments on Apple TV (or Vudu, or Xbox Live) vs. movies by mail

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  • 1 Posted by theaudax on Thu Sep 3, 2009 10:02PM EDT Report Abuse

    Blu-ray players cost about the same or more than the set-top boxes, though. My draw to the set-tops is that I can bypass getting a Blu-ray collection entirely and hopefully get any HD movie I'd like to see. It seems like in this article, using Blu-Ray is factored into the "Video Quality" category, but not into "Price", since the HD players currently cost so much. Great read, though.

  • 2 Posted by hedo4three2002 on Thu Sep 3, 2009 4:18PM EDT Report Abuse

    I see you may have read my comment on the previous blog re apple TV/ Vudu..good to see you agree with movies by mail as overall, butthe delivery catergory...come on you'll killing me thats like comparing text messaging to writing a letter.

  • 4 Posted by doug.huelsman on Thu Sep 3, 2009 3:47PM EDT Report Abuse

    If you have wifi, a laptop and a newer Tv with video terminals you can watch your Netflix movie now thru yuor laptop on your Tv. And have the best of both worlds.

  • 5 Posted by chumclucky on Thu Sep 3, 2009 3:25PM EDT Report Abuse

    Yep, 'Movies by mail' is the winner right this second, but this win is truly temporary. The industry is just now working out the details of digital downloads, and as compression algorithms improve you'll see that digital downloads will prevail even before BluRay takes hold.

  • 6 Posted by fuzzy_76 on Thu Sep 3, 2009 4:04PM EDT Report Abuse

    the netflix box coming out this summer will be the item to get.

  • 7 Posted by biggulp on Thu Sep 3, 2009 3:07PM EDT Report Abuse

    Now, if Netflix were to sign a deal with TiVo to deliver movies ala Amazon's Unboxed, THAT would be a killer alliance. With Unboxed featuring newer movies and TV shows for fees, and Netflix offering older movies for free... Heck, they could even say you could only have so many movies uploaded at one time to prevent someone from running up the bandwidth. Only, I don't think Amazon would let that happen; free movie downloads (even older ones) might eat some of their profits from the venture.

  • 8 Posted by rjkenney on Thu Sep 3, 2009 8:42PM EDT Report Abuse

    Why limit STB to Apple TV and XBox? Comcast On-Demand provides HD quality movies in stunning clarity and 5.1 sound. The signal has been compressed so is still inferior to HD-DVD or Blu-Ray but much better than standard DVD. Including this I give Video quality to STB, and a tie on sound quality. I agree selection is limited but my guess is most people are renting recent releases which are generally available.

  • 9 Posted by carolsky9 on Thu Sep 3, 2009 3:18PM EDT Report Abuse

    It's Vudu by a landslide. You can get it cheaper on Netflix, but that's about all. You can get the name with Apple but 1/10 the movies and 1/2 the storage. But...With Vudu, you can screen for the category you want among about 20, cross filter a number of ways, and filter for only 4 or 5+ critic rated movies. That means you only see good movies in your list. Then, you can preview the movie and watch the first 2-3 minutes for free before you decide. You can't do that by mail or with any other download servies. Someone suggested in your last article comments the title, something like "never see a bad movie again." Only Vudu gives you the instant gratification, great category screening, filters for only good movies, and previewing.

  • 10 Posted by henryweill on Thu Sep 3, 2009 4:18PM EDT Report Abuse

    I agree that Vudu is far superior. Netflix is cheaper, but that is all they have to offer. Vudu has the filter for only good movies, much better getting around on the screen to get great movies of your choice, instant previews to help you decide if its the way you like it, etc. Click and it starts. Apple has only one tenth of the movies of Vudu. Its good only if you don't mind watching podcasts and Utube that look like the grain fields of Kansas. Vudu is beating them badly in an area where they should have done well, and their recent upgrade was far short of what it should have been. I'm really disappointed with Apple.

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