Motorola announces the $1,999 Aura high-end mobile phone

Wed Oct 22, 2008 5:07PM EDT

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Motorola, still searching for its next RAZR-sized hit, announces the Aura, a new luxury mobile phone geared specifically for those with high-end tastes and even higher-end salaries.

Set for a December 4 release, the Aura, which carries a hefty $1,999, resurrects the sexy swivel design from Motorola's classic v70 and v80 handsets and combines it with a Rolex-like manufacturing process.

So, what exactly does two grand get you? A 16 million color, fully-circular LCD display (first ever in a cell phone, according to Motorola), a 62 Carat lens crafted out of sapphire for scratch resistance, a stainless steel exterior with etched designs that takes two weeks to fabricate, a Swiss-manufactured bearing for the swivel, 700+ individual components, PVD coating (similar to high-end watches), and an all aluminum keypad. 

As for the tech specs, its not bad, but not anything special, either: Quad-band GSM/EDGE (No 3G), 2-megapixel camera, MPEG-4 video playback, MP3 and WMA decoding, Stereo Bluetooth, 2GB of internal storage, and an 810mAh battery.

There's no doubt about it: The Aura looks slick, sexy, and expensive, but the short tech features combined with the high price makes this a fit for only those waiting for their private jets to be refueled.

Aura by Motorola

 

 

Comments on Motorola announces the $1,999 Aura high-end mobile phone

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  • 3 Posted by tag279 on Thu Sep 3, 2009 9:54PM EDT Report Abuse

    That is a touch much to say the least. And I would have to agree that cell phone is hideous. Although a stainless steel cell phone is not a totally bad idea.

  • 6 Posted by dogfly6 on Thu Sep 3, 2009 3:46PM EDT Report Abuse

    This thing isn't even that good. For a luxury item, it's pretty weak. At least when you buy a Mercedes you get something that looks good AND out performs other cars

  • 7 Posted by mauricelimoen on Thu Sep 3, 2009 7:12PM EDT Report Abuse

    For $ 2000 I would have expected something more special, this is just eye candy for insecure people with bad taste and a bad spending habit.

  • 8 Posted by lovenlifeinks on Thu Sep 3, 2009 6:57PM EDT Report Abuse

    I think it is pretty, but I do like saphire HOWEVER I would NEVER!!!!!!!! pay that kind of money for ANY stupid phone, especially concidering it has little options even compared to my $250 phone!

  • 9 Posted by doug2060 on Thu Sep 3, 2009 3:47PM EDT Report Abuse

    With the success of the RAZR fading away into a distant memory Motorola has lost their minds with greed! That thing is so ugly my grandmother would think it's stylish. Perhaps I'll get her one to match her bedazzled sweat shirts. It seems they are grasping at straws to stay on top. I predict a big flop here. I don't care how they make it or what they make it from. If you're going to waste that much time and resources on on a phone at least make sure it doesn't look like something from the everything's a dollar store. They ruined the razor now their digging a bigger hole... Perhaps they will make it in mahogany too...

  • 10 Posted by lilthisnthat2003 on Thu Sep 3, 2009 6:52PM EDT Report Abuse

    Me, personally, I like it. Its different, sleek and will fit in my stocking!

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